X (Twitter) marketing
Join the conversation on X and be worth listening to
X moves fast and rewards people with something to say. We help your brand or executives post with a clear voice, stay on top of replies, and use X Ads where they make sense.
Most brand accounts on X talk to nobody
Plenty of companies keep an X account running out of habit. It posts links to blog articles and press releases, gets a few views, and nobody replies. That's not a failure of the platform. X is built around conversation, and accounts that only broadcast get ignored.
X also has a higher risk profile than most channels. Things move quickly, replies are public, and a careless post or a slow response to a complaint can spread before anyone at the company notices. Many brands either avoid the platform entirely or post so cautiously that nothing they say is interesting.
On the paid side, X Ads can reach specific interest groups and followers of particular accounts. But without clear goals and conversion tracking, campaigns end up buying engagement that never turns into anything you can measure.
Have a point of view, show up in the right threads
We decide early what your account is for. It might be industry commentary from a founder, real-time updates during events, customer support, or reaching a niche audience that gathers on X. Then we write in a voice that sounds like a person, engage in conversations that matter to your buyers, and keep a close watch on mentions.
A clear role for the account
We define whether X is for thought leadership, news, support or community, so every post has a reason to exist.
Replies count as much as posts
We spend real time responding to others in your industry, which is often how new people find an account on X.
Guardrails for speed
We agree on topics, tone and approval rules up front, so we can post quickly without putting the brand at risk.
Paid only where it fits
We recommend X Ads when your audience is clearly active there and the goal can be tracked with the X Pixel.
What we do on X
Posts and threads
We write short posts, threads and commentary that give your followers something useful, opinionated or timely.
- Weekly content plan with room for news
- Threads that break down ideas
- Images and short video for posts
- Pinned post and profile setup
Executive and founder accounts
On X, people often follow individuals more than brands. We help leaders post consistently in their own voice.
- Voice interviews and topic lists
- Drafted posts for approval
- Reply suggestions for key conversations
- Profile and bio cleanup
Monitoring and engagement
We track mentions, keywords and conversations so you can respond while it still matters.
- Brand and keyword monitoring
- Replies and quote posts
- Escalation rules for complaints
- Live coverage during events and launches
X Ads
We run X Ads campaigns aimed at specific keywords, interests or followers of relevant accounts, with clear goals for each.
- Promoted posts and video ads
- Keyword and follower look-alike targeting
- Website traffic and conversion campaigns
- Creative testing and budget pacing
Measurement
We separate engagement that builds reputation from clicks and conversions that build pipeline, and report on both.
- X Pixel installation and events
- UTM tagging for GA4
- Mention and sentiment tracking
- Monthly report with clear takeaways
What's included
- X account and competitor review
- Account role, voice guide and approval rules
- Weekly posts and threads
- Executive account support where needed
- Mention monitoring and response
- X Ads campaign management
- X Pixel setup and conversion tracking
- Monthly performance summary
How it works
From first call to results
- 01
Define the role
We agree on what your X account is for and who it needs to reach.
- 02
Set guardrails
We write the voice guide, approval rules and response plan for sensitive situations.
- 03
Post and engage
We publish, reply and monitor every day so the account feels active and human.
- 04
Review and refine
We check which topics and formats earned attention and clicks, and adjust the plan.
Who this is for
- Tech, finance, media and sports brands
- Founders and executives building a public profile
- Companies that need real-time updates during events or outages
- Brands whose customers discuss them openly on X
Services
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Learn moreNot sure which one fits?
Tell us about your project and we will recommend the right service, with no commitment.
Book a free auditFAQ
Questions we get a lot
Is X still worth it for business?
It depends on your audience. For some industries, the people who shape opinions and buying decisions are still very active on X. For others, they've moved elsewhere. We'll check whether your buyers and peers are there before recommending it.
Should we post from the company account or from people?
Often both, with different jobs. The company account handles news, support and official updates. Founders and experts can post opinions and commentary that a brand account usually can't. Individual accounts tend to get more engagement.
How do you handle negative replies?
We agree on a response plan before anything happens. Simple complaints get a quick public reply and a move to private messages. Serious issues go straight to you. We don't argue with people in public on your behalf.
What can X Ads target?
X Ads can target by keywords people use, interests, and audiences similar to the followers of accounts you choose, along with location and language. You can also retarget website visitors once the X Pixel is installed.
How often should we post on X?
More often than on most platforms, because the feed moves quickly. A few posts a day plus replies is common for active accounts. We'd still rather post fewer good ones than fill the feed with filler.
Give your X account something to say
Book a call and we'll look at your account and the conversations your buyers are part of.