Facebook marketing
Facebook marketing that reaches buyers, not just fans
Facebook is where many adults still look up a business, read reviews, join groups and answer ads. We run your Page, community and ads as one program and track the leads they bring.
Facebook didn't stop working. The old playbook did.
A lot of business owners gave up on Facebook after organic reach dropped. They built a Page, collected likes, and then watched their posts reach a small slice of those people. It's easy to conclude the platform is dead. It isn't. It just rewards different things now.
Organic Facebook today is about conversation, community and trust. Posts that start real discussion, Groups where customers help each other, and a Page with current information and recent reviews all still matter. Generic promo posts mostly don't.
Paid Facebook is where most of the reach lives, and that's where money gets wasted. Boosted posts with no clear goal, Lead Ads that collect fake numbers, and a pixel that misses half the conversions add up to a channel that looks expensive and unreliable.
Trust on the Page, demand from the ads
We keep your Page and community active so anyone checking you out finds a real, responsive business. Then we use Facebook's ad system to reach new buyers and bring back people who showed interest. Lead quality and actual sales are the scorecard, measured with the Meta Pixel, the Conversions API and your CRM.
A Page people trust
Current hours, services, photos, reviews and posts so your Page answers questions before anyone has to ask them.
Community over broadcasting
Where it fits, we build or manage a Facebook Group that gives customers a reason to stay connected.
Lead quality over lead volume
We design Lead Ads forms and follow-up so the leads you pay for are people your team actually wants to call.
Clean conversion data
We set up the Meta Pixel and Conversions API, and feed CRM outcomes back so Meta learns what a good lead looks like.
What we do on Facebook
Page content and reputation
We post content that gives people a reason to react and comment, and keep the details on your Page accurate.
- Monthly post calendar
- Short video and Reels for Facebook
- Review and recommendation responses
- Page info, services and photos kept current
Groups and Events
Groups and Events are still among the best organic tools on Facebook, especially for local and community-minded businesses.
- Group setup, rules and moderation
- Discussion prompts and member questions
- Event pages for launches and open houses
- Participation in relevant local groups
Facebook ads and Lead Ads
We plan campaigns around a single clear objective each, from awareness in your service area to lead generation and retargeting.
- Prospecting and retargeting campaigns
- Lead Ads with qualifying questions
- Messenger and click-to-WhatsApp ads
- Creative testing in steady rounds
Messenger and community management
Comments and messages on Facebook often come from people ready to buy. We make sure they get a quick, useful answer.
- Comment monitoring and replies
- Messenger saved replies and greetings
- Lead handoff to your team
- Moderation of spam and abuse
Measurement
We track what your Facebook activity does after the click, all the way to a sale or booked appointment.
- Meta Pixel and Conversions API
- Lead Ads synced to your CRM
- Offline conversion uploads
- Monthly report on cost per qualified lead
What's included
- Facebook Page and ad account audit
- Monthly content calendar and post creation
- Group or Event setup and moderation where relevant
- Facebook ad campaigns and Lead Ads
- Lead form design and CRM connection
- Comment, review and Messenger management
- Meta Pixel and Conversions API setup
- Monthly reporting on leads, sales and spend
How it works
From first call to results
- 01
Audit Page and ads
We check your Page, past ads, pixel and lead flow to find what's wasting money.
- 02
Repair the tracking
We fix the Meta Pixel, Conversions API and CRM connection before spending more.
- 03
Run content and ads
We keep the Page active and launch campaigns with clear goals and planned creative tests.
- 04
Tune for quality
We look at which leads became customers and shift budget toward the ads that produced them.
Who this is for
- Local service businesses that need steady inquiries
- Brands selling to adults and families
- Companies with an engaged customer base that could become a Group
- Advertisers getting plenty of leads but few real customers
Services
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Facebook Pages, Groups, Events, Lead Ads and Meta tracking run as one program focused on qualified leads.
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Posts, threads, executive accounts, mention monitoring and X Ads for brands that belong in the conversation.
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WhatsApp Business setup, catalogs, click-to-WhatsApp ads, opt-in messages and CRM tracking for chat-driven sales.
Learn moreYouTube Marketing
YouTube channel strategy, long-form video, Shorts and YouTube ads, measured through Google Ads and GA4.
Learn moreLinkedIn Marketing
Company page content, executive thought leadership and LinkedIn Ads, tracked through to qualified B2B pipeline.
Learn moreNot sure which one fits?
Tell us about your project and we will recommend the right service, with no commitment.
Book a free auditFAQ
Questions we get a lot
Is Facebook still worth it for businesses?
For many, yes. Organic reach is limited, but Facebook's ad system can still find buyers efficiently, and people still use Pages and Groups to check out businesses. Whether it's right for you depends on who your customers are, which we'll look at first.
Should we boost posts?
Boosting is the simplest form of Facebook advertising, but it offers fewer controls than a campaign built in Ads Manager. We sometimes promote a strong post, but we do it inside a proper campaign so we can set the goal and track the results.
Why are our Lead Ads leads so poor?
Usually the form is too easy. Pre-filled fields with no questions make it effortless to submit by accident. Adding a qualifying question or a review step lowers the number of leads but raises their quality, which is almost always the better trade.
Do we need a Facebook Group?
Not always. Groups work when your customers have something to talk about with each other, like a hobby, a neighborhood or a shared problem. If there's no natural reason to gather, a well-run Page and good ads will do more.
How is this different from your Facebook and Instagram Ads service?
Our Meta ads service focuses only on paid campaigns. Facebook Marketing covers the whole platform: your Page, Groups, Events, community management and ads together. If you only need ads, that service is the better fit.
Get more from Facebook than likes
Book a call and we'll review your Page, ads and lead flow and tell you where the gaps are.