LinkedIn marketing
LinkedIn presence that earns trust with decision-makers
B2B buyers check out your company and your people on LinkedIn long before they talk to sales. We make your page and your leaders worth following, and run ads that reach the right roles.
Company pages alone don't build pipeline
Most B2B companies have a LinkedIn page that posts job openings, press releases and the occasional event photo. Few people follow it, fewer engage, and the sales team gets nothing from it. That's because people on LinkedIn mostly follow people, not logos.
The executives and experts who could change that are usually the busiest people in the company. They know they should post. They just don't have time to figure out what to say, write it well and do it consistently. So their profiles stay quiet while competitors build a reputation in public.
LinkedIn Ads can reach very specific job titles, industries and company sizes, which makes them powerful and easy to overspend on. Without good offers, sensible targeting and a connection to your CRM, campaigns bring in leads that sales ignores.
Page, people and paid working together
We run LinkedIn on three levels. Your company page carries the official story. Your leaders share ideas and experience in their own voice, which is where most of the trust gets built. LinkedIn Ads put that content and your offers in front of target accounts, and the Insight Tag and CRM sync show which efforts become pipeline.
Executives as the voice
We interview your leaders, turn their thinking into posts, and keep them publishing without eating their week.
A useful company page
We post content that helps buyers understand your expertise, not just company news.
Precise ad targeting
We use job titles, functions, industries and account lists to reach the people who sign off on purchases.
Leads sales will use
We connect Lead Gen Forms and the Insight Tag to your CRM, and judge campaigns on qualified pipeline.
What we do on LinkedIn
Company page
We set up your page so buyers quickly understand what you do, and keep it active with content that shows real expertise.
- Page profile, tagline and showcase pages
- Weekly posts, documents and short video
- Employee sharing prompts
- LinkedIn newsletter where it fits
Executive thought leadership
We help founders and leaders post regularly in their own voice about what they know and believe.
- Voice and topic interviews
- Drafted posts and articles for approval
- Profile headline and About rewrites
- Comment and engagement guidance
LinkedIn Ads
We plan and run LinkedIn Ads for awareness, lead generation and account-based campaigns. Our LinkedIn Ads page has the full detail on how we manage paid campaigns.
- Sponsored content and document ads
- Lead Gen Forms with CRM sync
- Thought Leader Ads from executive posts
- Matched audiences and account lists
Community and engagement
We help your company and leaders show up in the right conversations, not only in their own posts.
- Comment monitoring on page posts
- Engagement on industry conversations
- Event and webinar promotion
- Response guidelines for sensitive topics
Measurement
We track LinkedIn from first impression to closed deal so you can see what's building pipeline.
- LinkedIn Insight Tag setup
- Conversions API where it fits
- Lead Gen Forms synced to HubSpot or Salesforce
- Monthly report on leads, pipeline and revenue
What's included
- LinkedIn company page and competitor review
- Content plan for the company page
- Ghostwritten posts for one or more executives
- Profile updates for key leaders
- LinkedIn Ads campaigns and Lead Gen Forms
- Insight Tag and CRM integration
- Monthly reporting tied to pipeline
How it works
From first call to results
- 01
Interview your leaders
We learn what your executives know, believe and want to be known for.
- 02
Set the plan
We map company page topics, executive themes and ad goals to your sales priorities.
- 03
Publish and promote
We post on a steady schedule and support the strongest content with LinkedIn Ads.
- 04
Track the pipeline
We match leads and engaged accounts to your CRM and adjust toward what sales values.
Who this is for
- B2B companies selling to other businesses
- Professional services firms and consultancies
- Founders and executives building a public reputation
- Life science, technology and industrial companies with long sales cycles
Services
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You are hereNot sure which one fits?
Tell us about your project and we will recommend the right service, with no commitment.
Book a free auditFAQ
Questions we get a lot
Do our executives have to write their own posts?
No. We interview them, draft posts in their voice and send them for approval. What we need from them is their thinking and a few minutes to review. The ideas have to be theirs for it to work, but the writing doesn't.
How is this different from your LinkedIn Ads service?
Our LinkedIn Ads service focuses on paid campaigns in depth. LinkedIn Marketing covers your full presence: the company page, executive profiles, engagement and ads together. Many companies need both, and the ads work better when the organic side is active.
What are Thought Leader Ads?
Thought Leader Ads let a company promote posts from individual people, such as your CEO, as ads. They tend to feel more personal than a standard company ad, and they're a good way to get your leaders' best posts in front of target accounts.
Are LinkedIn Ads expensive?
They usually cost more per click than other social platforms, because the targeting is so specific. That's often worth it when you sell high-value products or services to businesses. We keep budgets focused on the roles and accounts that matter most.
How do you know LinkedIn is working?
We track form fills and website conversions with the Insight Tag and Lead Gen Forms, sync them to your CRM, and look at which leads and accounts move through your pipeline. Followers and impressions are reported, but they're not the main measure.
Make LinkedIn work for your sales team
Book a call and we'll review your company page, your leaders' profiles and your current ads.