SEO and AI search

Get found on Google and cited by AI answers

Search has two front doors now: the classic results page and the AI answer above it. We build sites that earn a spot in both, with clean technical foundations and content worth quoting.

Ranking used to be the whole game. It isn't anymore.

Most sites we look at have the same handful of problems. Pages Google can't crawl properly. Titles that say nothing. Blog posts written to hit a word count instead of answering a question. And a growing blind spot: nobody has checked what ChatGPT, Perplexity or Google's AI Overviews say when someone asks about their category.

Buyers now ask full questions and get a summarized answer before they ever click. If your site isn't the clearest, most trustworthy source on the topic, the answer gets built from someone else's pages. You can rank on page one and still be invisible in the part of the screen people actually read.

The fix isn't a pile of tricks. It's doing the fundamentals properly and writing content that a person, a search engine and a language model can all understand without guessing.

How we approach SEO and AI search

We treat search as one system with three layers. The technical layer decides whether your pages can be found. The content layer decides whether they deserve to rank. The authority layer decides whether search engines and AI tools trust you enough to show or quote you. Weakness in any one of them caps the other two.

So we start with what's broken, fix what's blocking growth, and then build content around the questions your buyers really ask. Everything is measured against business outcomes like leads and sales, not vanity rankings.

01

Foundations first

Crawling, indexing, speed, structured data and site architecture get sorted before we write a word. Great content on a broken site goes nowhere.

02

Content built on real questions

We map the questions buyers ask at each stage and write pages that answer them directly, with the depth that earns links and citations.

03

Visibility in AI answers

We check how AI assistants describe your category and your brand, then shape your content and entity signals so you're a source they can quote.

04

Reporting tied to revenue

We connect search data to your analytics and CRM so you can see which pages and queries bring in leads, not just traffic.

What's included

  • Full technical SEO audit with a prioritized fix list
  • Keyword and question research mapped to your funnel
  • On-page optimization of titles, headings, copy and internal links
  • Content strategy, briefs and written articles
  • Schema markup for your business, services and products
  • AI search visibility review across ChatGPT, Perplexity and AI Overviews
  • Google Search Console and GA4 setup and monitoring
  • Monthly reporting on rankings, traffic, conversions and next steps

How it works

From first call to results

  1. 01

    Audit

    We crawl your site, review Search Console and analytics, and check how AI tools currently describe your business.

  2. 02

    Prioritize

    You get a ranked roadmap that puts high-impact, low-effort fixes first and flags what needs developer time.

  3. 03

    Build

    We fix technical issues, optimize key pages and publish new content on a steady schedule.

  4. 04

    Measure and refine

    Each month we review what moved, what didn't, and adjust the plan based on leads and revenue.

Who this is for

  • Growth companies whose organic traffic has stalled or slipped
  • Local businesses that want to show up when nearby buyers search
  • Ecommerce stores on Shopify or WooCommerce that rely too heavily on paid ads
  • Teams that want to know how AI assistants talk about their brand

FAQ

Questions we get a lot

How long does SEO take to show results?

Technical fixes can show up within weeks once Google recrawls the affected pages. Content and authority take longer, usually several months, because new pages need time to get indexed, earn links and build trust. We'll tell you up front which parts of the plan are quick wins and which are long plays.

Is AI search optimization different from SEO?

It overlaps heavily. AI tools draw on pages that are crawlable, clearly written and trusted, which is exactly what good SEO produces. The extra work is in structuring answers so they're easy to quote, strengthening how your brand is described across the web, and checking what AI assistants actually say about you.

Do you guarantee rankings?

No. Nobody controls Google's results or what an AI model decides to cite, and anyone who promises a specific position is guessing. What we commit to is doing the work properly, showing you exactly what we did, and reporting honestly on what it produced.

How do you report on progress?

Every month you get a short report covering what we changed, how rankings, traffic and leads moved, and what we're working on next. The numbers come straight from Search Console and GA4, and we spot-check what AI assistants say about your brand so you can see both sides of search.

Find out where you stand in search

Book a call and we'll walk you through what's holding your site back and what we'd fix first.

Book a free audit →