Instagram Now Allows 90-Minute Videos. Don't Make One Yet.
Instagram is testing Features, horizontal videos up to 90 minutes that link from Reels. Here's what changed and how a local business or brand should actually use it.
Google Just Told Platforms to Stop Indexing Everything Users Make
Google updated its user-generated spam guide on October 26, 2026, telling platforms to noindex link-shared content by default. Here's who should care and what to do.
Google's AI Now Writes Review Summaries Into Your Search Ads
Google is adding AI-written, positive-only review summaries to Search ads in the US, UK, Australia and India. You can't edit them. Here's what to fix before they show up.
Google Business Home Is Here. Most Owners Will Waste It.
Google is testing Business Home, a Gemini-powered hub that ties your Business Profile, Ads, YouTube and Merchant Center together. Here's what it does and how to get ready.
Meta's AI Can Edit Your Ads. From Oct 30, the Mistakes Are Yours.
Meta's new terms make advertisers solely responsible for changes its AI makes to ads, and product browsing turns on by default. Here's how to audit your account before Black Friday.
ChatGPT Ads Now Run in 89 Countries. Your Competitors Noticed.
OpenAI expanded ChatGPT Ads to 26 more countries on October 21, 2026, and says over 100,000 advertisers have used it. Here's how to decide whether to test it.
AI Overviews Now Show on 88% of Buying Searches. Plan for It.
A Semrush study published October 21, 2026 found AI Overviews on 88% of tracked commercial keywords, up from about 46% a year earlier. Here's what that means for your sales pages.
Three New Studies Say AI Traffic Is Tiny. Don't Misread Them.
October 2026 studies found ChatGPT sends a fraction of Google's traffic but converts well. Here's how to read the data and where to put your AI search budget.
Meta Is Pulling WhatsApp Marketing Off the Cloud API. Move Now
Meta will stop delivering WhatsApp marketing messages through the Cloud API on October 13, 2027. Here's what breaks, what to migrate, and why you shouldn't wait.
Budget Changes Don't Reset Learning, Says Google. Stop Babysitting.
Google rewrote its Smart Bidding learning docs in October 2026. Budget and target edits don't trigger learning, and the status caps at 7 days. Here's how to manage bids now.
PMax Will Now Grab Your Videos and Images. Here's the Off Switch.
Performance Max can add up to 10 crawled videos per asset group, and image extraction turns on by default for new campaigns from December 4. Here's what to review before Q4 peaks.
Your Rank Tracker Might Be Lying to You Right Now
Since mid-September 2026, Google has been blocking and feeding bad results to SERP scrapers. Here's what that means for your rank reports and what to trust instead.
Google Is Putting More Links in AI Mode. Most Sites Won't Get Them.
On October 15, 2026 Google moved links higher in AI Mode and AI Overviews and started testing an official-sites box. Here's who wins those clicks and how to be one of them.
Google's Universal Cart Is Live. Is Your Store Even in It?
Google launched Universal Cart in AI Mode and Gemini on October 15, 2026. Shoppers can now fill one cart across many stores. Here's what merchants need to do before the holidays.
ChatGPT Search Just Found Millions of Pages Nobody Linked To
Cloudflare and OpenAI reported on October 15, 2026 that a pilot added hundreds of millions of new pages to ChatGPT search. Here's what it means for small sites with few backlinks.
Gmail's AI Inbox Hit Work Accounts. Write Emails It Can Summarize
Gmail's AI Inbox started rolling out to paid Google Workspace users in the US on October 15, 2026. Your B2B emails now get summarized. Here's how to write for that.
Google Ads Finally Lets You Cap Display and Partner Spend
New channel prioritization controls let you rank Search, partners and Display, and cap low-priority spend. Display expansion changes in February 2027. Here's how to set it up.
AI Max Search Terms Now Show Where Each Click Came From
Google's AI Max search terms report is adding source columns that show whether queries, landing pages and ad text came from you or from AI Max. Here's how to use them to cut waste.
Google Now Pulls Coupons From Your Site Into Your Ads. Check Yours.
Since October 12, Google Ads can lift discounts from your website and show them in Search and PMax ads. Here's who's affected and how to stay in control of your margin.
GTM's New Optimize Button: Click It, but Not Blindly
Google now lets Tag Manager containers send data straight to Google destinations, skipping the extra gtag.js load. Here's how to opt in without breaking conversions.