GTM's New Optimize Button: Click It, but Not Blindly
Google now lets Tag Manager containers send data straight to Google destinations, skipping the extra gtag.js load. Here's how to opt in without breaking conversions.
Google Changed How GTM Handles gtag Config. Your Triggers May Misfire
Since October 8, every GTM container initializes on load and gtag config calls show up as dataLayer events. Here's how to find the tags that will double-fire.
GA4 Can Finally Block Spam Domains. One Wrong Entry Deletes Real Sales
GA4 now supports Include filters for hostnames, so only approved domains can send data. It kills spam, but it can also permanently drop checkout data.
Google Now Scores Your Data Strength. Here's How to Raise Yours
Google wants three things from you: tag gateway, a CRM connected through Data Manager, and enhanced conversions. What's real, what's hype, and the setup order we'd use.
GA4 Dashboards Are Here. Build One Page Your Boss Will Actually Read
GA4 now has drag-and-drop dashboards, capped at 15 cards on standard properties. That limit is a gift if you use it to focus on the numbers that drive revenue.
Meridian GeoX Is Free Now. Stop Trusting Platform-Reported ROAS
Google's open-source geo-testing tool, Meridian GeoX, is now generally available. Here's what it does, who should use it, and how to run your first holdout test.
Google Signals No Longer Guards Your Ad Data. Consent Mode Does
Since June 15, 2026, Consent Mode's ad_storage is the only control over Google Ads cookies from GA4. If your consent defaults are wrong, you're sharing more than you think.