TikTok marketing
TikTok content and ads that people watch to the end
On TikTok, nobody follows you first and watches later. Each video has to earn its audience. We plan, shoot, promote and measure videos built for how the app works.
TikTok punishes content that looks like an ad
Many brands arrive on TikTok with polished commercials or recycled Instagram posts. The videos get a few hundred views and stall. The problem isn't the product. TikTok's For You feed decides who sees a video based on how people react in the first seconds, and slick brand content tends to get swiped away fast.
There's also the pace. TikTok rewards accounts that post often and test lots of ideas. A business that posts one carefully approved video a month rarely learns what its audience responds to, and never builds the kind of momentum that gets videos pushed to new viewers.
Ads add another layer. TikTok Ads Manager is easy to start and easy to waste money in. Without the TikTok Pixel and Events API firing correctly, the system optimizes for cheap clicks instead of buyers, and the reports look better than your sales do.
Make videos for the feed, then pay to scale the winners
We treat TikTok as a testing ground. We publish a steady flow of short, native-feeling videos, watch which hooks and formats hold attention, and put ad budget behind the ones that already work organically. Tracking runs underneath all of it so we can tell a viral video from a profitable one.
Hook first
We plan every video around its opening seconds, because that's what decides whether TikTok shows it to more people.
Volume with a plan
We test several ideas a week inside a few clear content themes, so you learn quickly without the account feeling random.
Organic proof before paid spend
Videos that perform without help get boosted as Spark Ads, which keeps the original engagement and looks like a normal post.
Tracked to the sale
We set up the TikTok Pixel and Events API so the algorithm learns from purchases and leads, not just views.
What we do on TikTok
Organic short video
We plan, script and edit vertical videos that feel at home in the feed. You can film with us, send footage, or have us shoot.
- Content themes and weekly video ideas
- Hooks, scripts and shot lists
- Editing with captions and on-screen text
- Trend checks so we only join the ones that fit
Spark Ads and TikTok Ads
We run campaigns in TikTok Ads Manager, using Spark Ads to promote your best organic or creator posts and in-feed ads for new tests.
- Campaign setup by objective
- Spark Ads from your posts or creator posts
- Creative refresh before ads wear out
- Lead generation ads with instant forms
Creator partnerships
Creators already know how to talk to their audience on TikTok. We find ones that suit your brand and give them a clear brief without scripting the life out of them.
- Creator search and vetting
- Briefs, usage rights and approvals
- Creator content run as Spark Ads
- Tracking codes and links per creator
Community management
Comments on TikTok are part of the content. We reply in your voice, answer questions, and turn good comments into new video ideas.
- Daily comment and DM monitoring
- Reply-to-comment videos
- Escalation of complaints and sales questions
- Moderation of spam and abuse
TikTok Shop
For ecommerce brands in markets where TikTok Shop is available, we help set up product listings and connect them to your videos and creator content.
- Shop setup and product listings
- Shoppable videos
- Affiliate creator outreach
- Order and stock checks with your team
Measurement
We check that TikTok's reported results line up with what shows up in your store, CRM and analytics.
- TikTok Pixel and Events API setup
- Event deduplication and testing
- UTM tagging for GA4
- Monthly report on views, leads and sales
What's included
- TikTok account and competitor review
- Content themes and a monthly video plan
- Scripts, shot lists and edited videos
- TikTok Ads Manager setup and campaign management
- Spark Ads from organic and creator posts
- Creator briefs and coordination
- TikTok Pixel and Events API implementation
- Monthly performance report with next steps
How it works
From first call to results
- 01
Study the feed
We look at what your competitors and category creators post and how their audiences react.
- 02
Set up tracking
We install the TikTok Pixel and Events API and confirm your key events fire correctly.
- 03
Publish and test
We post a steady run of videos and note which hooks and formats keep people watching.
- 04
Promote what works
We put ad budget behind proven videos and keep feeding in new ideas to replace tired ones.
Who this is for
- Consumer brands with a product that's fun to show on camera
- Restaurants, hotels and experiences that look good in motion
- Ecommerce stores ready to test TikTok as a sales channel
- Companies trying to reach younger buyers they can't find elsewhere
Services
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Learn moreNot sure which one fits?
Tell us about your project and we will recommend the right service, with no commitment.
Book a free auditFAQ
Questions we get a lot
Do we need to be on camera?
Not necessarily, but it helps. Faces and real voices tend to hold attention better than product shots alone. If nobody on your team wants to appear, we can work with creators or build videos around hands-on demos and voiceover.
What are Spark Ads?
Spark Ads let you put ad budget behind an existing TikTok post, either yours or a creator's with their permission. The ad keeps the original likes and comments and links to the real account, so it looks like normal content instead of an obvious ad.
Is TikTok only for young audiences?
No. The audience has broadened a lot, and the algorithm groups people by interest more than by age. What matters is whether there's an interest community around what you sell, and for most products there is.
How long before TikTok shows results?
Organic accounts usually need a couple of months of steady posting to find their footing. Paid campaigns can start producing leads or sales sooner, especially once we have a few proven videos to promote. We'll give you an honest read after the first month.
Should we jump on every trend?
No. Trends can help, but only when they fit your brand and you can act on them quickly. We'd rather build a recognizable style of our own and use trends now and then than chase every sound that goes around.
Ready to test TikTok properly?
Book a call and we'll review your category on TikTok and outline the first month of videos and ads.