Programmatic advertising
Programmatic media that reaches people beyond search
Programmatic lets you buy display, video, connected TV and audio across thousands of sites and apps from one place. We plan it, run it and keep it accountable.
Huge reach, plenty of places to hide waste
Programmatic advertising can put your brand in front of the right people on news sites, streaming TV, podcasts and apps. Done well, it builds demand that search and social can then capture.
Done badly, it's one of the easiest ways to waste money. Ads show on low-quality sites, the same person sees an ad dozens of times, and reports look great on impressions while nothing changes in sales.
Many businesses either avoid programmatic entirely or hand it to a black-box vendor and hope. Neither is a plan.
Clear goals, tight controls
We start with what the campaign is supposed to do: build awareness in a market, retarget site visitors, or reach a specific audience at scale. Then we choose the channels, inventory and measurement that fit that goal, and we show you where every dollar ran.
Channel planning
We pick the mix of display, online video, connected TV and audio that fits your audience and budget.
Audience strategy
We combine your first-party data, retargeting, contextual targeting and data partners to reach the right people.
Brand safety and fraud controls
We use inclusion and exclusion lists, verification and frequency caps so ads run in places you'd be proud of.
Outcome-based measurement
We look past impressions to site visits, conversions and lift in branded search where it can be measured.
What's included
- Media plan with channels, audiences and budget split
- Campaign setup in a demand-side platform
- Display, video, connected TV and audio campaigns
- Retargeting and lookalike audience strategy
- Brand safety, fraud and viewability controls
- Frequency caps and site and app transparency reports
- Creative specs and briefs for each format
- Monthly reporting tied to visits, conversions and reach
How it works
From first call to results
- 01
Set the goal
We agree on what success looks like and how it will be measured before buying media.
- 02
Build the plan
We choose channels, audiences, inventory and budget to match that goal.
- 03
Launch with guardrails
Campaigns go live with brand safety, frequency and placement controls in place.
- 04
Optimize and report
We shift spend toward the placements and audiences that drive results and show you where it all ran.
Who this is for
- Brands ready to grow demand beyond search and social
- Businesses entering a new market or launching a product
- Companies with strong site traffic worth retargeting
- Advertisers who want streaming TV or audio without a big agency
Services
More Google Ads & PPC services
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Facebook and Instagram ads with solid tracking, constant creative testing and results judged on real sales.
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Microsoft Advertising set up and tuned on its own terms, with B2B targeting and clean tracking, not a forgotten import.
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LinkedIn campaigns targeted by role, company and industry, tracked through to qualified leads and pipeline.
Learn moreProgrammatic Media
Display, video, connected TV and audio bought programmatically, with brand safety controls and outcome-based reporting.
You are herePPC Audit
A hands-on review of your ad accounts with a ranked list of what's wasting money and what to fix first.
Learn moreFAQ
Questions we get a lot
What is programmatic advertising?
It's automated buying of ad space across websites, apps, streaming TV and audio, usually through a demand-side platform. Instead of buying from each publisher one by one, ads are bought placement by placement based on the audience and rules you set.
Is connected TV only for big brands?
No. Programmatic buying makes streaming TV ads available at budgets that would never work for traditional TV. You still need a video ad and a clear goal, and we'll help with both.
How do you keep ads off bad sites?
We use curated inclusion lists, exclusion lists, third-party verification and placement reports. If a site or app isn't performing or doesn't fit your brand, we remove it.
How do you measure results?
It depends on the goal. For retargeting we look at conversions. For awareness we look at reach, frequency, site visits and changes in branded search. We'll agree on the measures before launch.
Put programmatic to work
Book a free audit and we'll show you where programmatic fits in your media mix.