Google Shopping
Shopping ads built on a feed that sells
Shopping ads live or die on your product feed. We fix Merchant Center, sharpen product data and bid by margin so ad spend follows profit.
Your feed is your ad copy, and it's probably weak
With Shopping ads, you don't pick keywords or write headlines the usual way. Google reads your product feed and decides which searches to match. So the product title, description, category, price, images and identifiers in your feed do the job that keywords and ad copy do in Search.
Most stores push the feed straight from their platform and never look at it again. Titles are written for the website, not for search. Key attributes are missing. Products get disapproved for policy or data issues, and nobody notices for weeks. Meanwhile, the account bids the same on a low-margin item as on your best seller.
Merchant Center adds its own headaches: account suspensions, mismatched prices, shipping settings, and warnings that are easy to ignore until sales drop.
Fix the data, then manage the bids
We start in Merchant Center, not Google Ads. Clean, complete product data gives Google better matches and gives us more control. Then we structure campaigns so your money goes to the products that actually make you money.
Merchant Center health
We work through disapprovals, warnings and account issues, and set up checks so new problems get caught early.
Feed optimization
We rewrite titles and fill in attributes so products match the words people really search, using supplemental feeds or rules where it helps.
Margin-aware structure
We group products by margin, price or performance using custom labels, so bids and budgets reflect what each product is worth to you.
Search term control
We review the searches that trigger your products and add negatives so you aren't paying for clicks that will never buy.
What's included
- Merchant Center audit and disapproval cleanup
- Product title and description optimization
- Supplemental feeds and feed rules where needed
- Custom labels for margin, price band or season
- Shopping and PMax campaign structure by product group
- Shipping, tax and promotion settings review
- Search term reviews and negative keywords
- Product-level reporting on spend and revenue
How it works
From first call to results
- 01
Audit the feed
We review Merchant Center for errors, missing data and weak titles that limit your visibility.
- 02
Fix and enrich
We clear disapprovals and improve product data so Google can match you to the right searches.
- 03
Structure by value
We split products into groups by margin and performance so bids follow profit.
- 04
Manage products weekly
We watch product-level results, push winners, cut losers and keep the feed healthy.
Who this is for
- Shopify, WooCommerce and BigCommerce stores selling physical products
- Stores with large catalogs and uneven margins
- Brands dealing with Merchant Center suspensions or disapprovals
- Ecommerce teams that want ad spend tied to product profit
Services
More Google Ads & PPC services
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Learn moreFAQ
Questions we get a lot
Standard Shopping or Performance Max?
It depends on your catalog, data and goals. Performance Max reaches more placements and is where Google is putting its focus. Standard Shopping gives more control over search terms and bids. Many stores do well with a mix, and we'll test to see what works for yours.
Can you fix a Merchant Center suspension?
We can find the likely cause, fix what's on your site and in your feed, and request a review. Common causes include missing policies, price mismatches and unclear business information. Google makes the final call, so we can't promise a timeline, but we'll work through it methodically.
Do you change my product data on my website?
Usually we change the feed, not your site. Supplemental feeds and rules let us improve titles and attributes for Google without touching your storefront. If something on the site itself is causing a problem, like a price mismatch, we'll show you what to fix.
What about free listings?
Merchant Center also powers free product listings across Google. A healthy feed helps those too. We make sure they're enabled so you get that extra visibility alongside paid ads.
Get your product feed working for you
Book a call and we'll look at your Merchant Center and Shopping results together.