LinkedIn advertising
LinkedIn ads that reach the people who sign
LinkedIn is the one ad platform where you can target by job title, company and industry. It's also expensive. We make every click count by tying spend to pipeline.
Great targeting, easy to waste money
LinkedIn lets you put an ad in front of a VP of Operations at a mid-sized manufacturer. No other platform does that as cleanly. The catch is the price. Clicks cost more here than almost anywhere else, so a loose campaign burns budget fast.
Most accounts we see make the same mistakes. Audiences are too broad or too narrow, Audience Expansion is left on by default, the offer asks for a sales call from people who've never heard of you, and success is measured in clicks and form fills that sales never follows up.
The result is a channel that feels expensive and unproven, when the real problem is the setup around it.
Built for B2B buying cycles
We plan LinkedIn around how your buyers actually decide. That means reaching the full buying group, warming them up with useful content, and only then asking for the meeting. And we measure it all against what shows up in your CRM.
Account and role targeting
We build audiences from job functions, seniority, company size and industry, plus your own account lists when you have them.
Offers that fit the stage
Cold audiences get guides, demos and short video. Warm audiences get the direct ask. Each gets its own message.
Tracking you can trust
We set up the LinkedIn Insight Tag and Conversions API so lead and pipeline events flow back to the campaigns.
CRM-connected reporting
Lead Gen Form leads go straight to your CRM, and we report on qualified leads and opportunities, not just form fills.
What's included
- Account audit and audience plan
- Insight Tag and Conversions API setup
- Matched Audiences from your account and contact lists
- Sponsored content, document, video and Lead Gen Form campaigns
- Ad copy and creative briefs for each audience stage
- Lead sync to HubSpot, Salesforce or your CRM
- Weekly bid, budget and audience reviews
- Monthly reporting on leads, pipeline and cost per opportunity
How it works
From first call to results
- 01
Define the buyer
We map the roles, companies and industries that actually buy from you.
- 02
Set up the signal
We install tracking and connect lead capture to your CRM before spending a dollar.
- 03
Launch by stage
We run separate campaigns to warm cold audiences and convert warm ones.
- 04
Cut and scale
We drop audiences and ads that don't produce qualified leads and put budget behind the ones that do.
Who this is for
- B2B companies with a clear target buyer
- Teams selling higher-value services or software
- Companies running account-based marketing
- Businesses whose LinkedIn spend isn't showing up as pipeline
Services
More Google Ads & PPC services
Google Search Ads
Google Search campaigns built around buying intent, with weekly search term cleanup and ads that earn the click.
Learn morePerformance Max
Performance Max fed with clean data and strong assets, fenced in with brand controls, and reported honestly.
Learn moreGoogle Shopping
Merchant Center cleanup, feed optimization and margin-based bidding so Shopping ads sell profitable products.
Learn moreFacebook & Instagram Ads
Facebook and Instagram ads with solid tracking, constant creative testing and results judged on real sales.
Learn moreMicrosoft Ads (Bing)
Microsoft Advertising set up and tuned on its own terms, with B2B targeting and clean tracking, not a forgotten import.
Learn moreLinkedIn Ads
LinkedIn campaigns targeted by role, company and industry, tracked through to qualified leads and pipeline.
You are hereProgrammatic Media
Display, video, connected TV and audio bought programmatically, with brand safety controls and outcome-based reporting.
Learn morePPC Audit
A hands-on review of your ad accounts with a ranked list of what's wasting money and what to fix first.
Learn moreFAQ
Questions we get a lot
Isn't LinkedIn too expensive?
Clicks cost more than on Google or Meta, but the people clicking can be far more valuable. For B2B deals with a meaningful contract value, the math often works. We'll tell you honestly if your numbers don't support it.
Should we use Lead Gen Forms or send people to our site?
Lead Gen Forms usually produce more leads because the form is prefilled. Landing pages often produce fewer but more committed leads. We usually test both and judge them by what happens in your CRM.
Can you target specific companies?
Yes. We can upload a list of target accounts and build campaigns around them, then narrow by role and seniority so the right people inside those companies see your ads.
How long until we see results?
Expect the first few weeks to be about learning which audiences and offers respond. B2B sales cycles are longer, so pipeline impact usually shows up over a few months, not days.
Make LinkedIn pay for itself
Book a free audit and we'll show you where your LinkedIn budget is leaking.