PPC account audit
Find out where your ad budget is leaking
A clear-eyed review of your Google, Meta or Microsoft Ads account. You get a ranked list of what's wasting money, what's broken and what to do first.
You can't fix what nobody's looked at
Ad accounts collect problems over time. A conversion action someone added years ago that double counts. Old campaigns still spending small amounts every day. A bidding strategy chasing the wrong goal. Location settings that show ads to people far outside your service area. None of these scream for attention, so they just keep costing you.
If an agency or freelancer runs your account, it can be hard to tell whether it's being managed well or just maintained. Reports look fine. Spend goes out every month. But you don't have a second opinion, and you don't know what you don't know.
An audit gives you that second opinion, with specifics, before you spend another month guessing.
A practical audit, not a scorecard
We go through the account by hand, the way we would if we were taking it over. Automated audit tools catch surface issues. We look at how the pieces fit together and what they mean for your profit. Every finding comes with why it matters and what to do about it.
Tracking first
We check what's being counted as a conversion, whether values are right and whether numbers match your real sales or leads.
Waste hunt
We dig through search terms, placements, locations, devices and schedules to find spend that isn't pulling its weight.
Structure and strategy
We review campaign setup, bidding, budgets and how campaigns overlap to see if the account is built to hit your goals.
Ranked action plan
We sort findings by likely impact and effort, so you know exactly what to fix first.
What's included
- Conversion tracking and GA4 setup review
- Search term and placement waste analysis
- Campaign structure and bidding strategy review
- Location, device, schedule and audience settings check
- Ad copy, assets and landing page review
- Shopping feed or Performance Max review where relevant
- Written findings with a ranked fix list
- Walkthrough call to go over results and questions
How it works
From first call to results
- 01
Get access
You give us read-only access to your ad accounts and analytics, so nothing changes during the review.
- 02
Review by hand
We go through tracking, spend, settings and structure piece by piece.
- 03
Write it up
We document each issue with evidence, its likely impact and the specific fix.
- 04
Walk you through it
We meet to explain the findings and answer questions so you or your team can act.
Who this is for
- Owners who want a second opinion on their current agency
- Marketing managers taking over an account they didn't build
- Businesses whose ad costs went up while results stayed flat
- Teams about to raise budgets and want to fix leaks first
Services
More Google Ads & PPC services
Google Search Ads
Google Search campaigns built around buying intent, with weekly search term cleanup and ads that earn the click.
Learn morePerformance Max
Performance Max fed with clean data and strong assets, fenced in with brand controls, and reported honestly.
Learn moreGoogle Shopping
Merchant Center cleanup, feed optimization and margin-based bidding so Shopping ads sell profitable products.
Learn moreFacebook & Instagram Ads
Facebook and Instagram ads with solid tracking, constant creative testing and results judged on real sales.
Learn moreMicrosoft Ads (Bing)
Microsoft Advertising set up and tuned on its own terms, with B2B targeting and clean tracking, not a forgotten import.
Learn moreLinkedIn Ads
LinkedIn campaigns targeted by role, company and industry, tracked through to qualified leads and pipeline.
Learn moreProgrammatic Media
Display, video, connected TV and audio bought programmatically, with brand safety controls and outcome-based reporting.
Learn morePPC Audit
A hands-on review of your ad accounts with a ranked list of what's wasting money and what to fix first.
You are hereFAQ
Questions we get a lot
Will you make changes to my account?
No. The audit is read-only. We document what we find and what to do about it. You can make the fixes yourself, hand them to your current agency or have us do the work. That choice is yours.
Which platforms can you audit?
Google Ads, including Search, Shopping and Performance Max, plus Meta Ads and Microsoft Advertising. We also review the tracking that feeds them, like GA4, Google Tag Manager and the Meta Pixel.
What will I actually get?
A written report with each finding, why it matters and how to fix it, ranked by likely impact. Then a call to go through it together. It's built to be acted on, not filed away.
Can my current agency use the audit?
Yes. Many fixes are things any competent manager can make once they're pointed out. We write findings clearly enough that your team or agency can follow them without us.
Get a second opinion on your ads
Book a call to set up your audit and tell us what's been bugging you about the account.