Local Services Ads

Paid Local Leads Without the Wasted Spend

We set up and manage Local Services Ads and local Google Ads campaigns so you show up at the top of search in your service area and can see which calls turned into customers.

Book a free audit →What's included

Local ads are easy to start and easy to waste money on

Google makes it simple to launch ads. That's the problem. Broad default settings can show your ads to people outside your area, for searches you don't serve, at hours nobody answers the phone. The money goes out and the calls don't match it.

Local Services Ads add another layer. They charge per lead instead of per click, and they appear above regular ads for many service categories. But they still need the right setup, an honest look at which leads are real, and a profile with enough reviews to compete.

Paid search can be the fastest way to get calls from customers in your area. It just needs someone managing it like it's their own money.

We decide which ad types fit, then run them tightly

Not every business is eligible for Local Services Ads, and not every business needs regular Google Ads on top. We look at your category, budget and capacity, then build the simplest setup that can produce profitable leads.

01

Local Services Ads setup

We guide you through verification and screening, choose job types and service areas, and set budgets that match how many jobs you can take.

02

Focused Google Ads campaigns

Search campaigns built around high-intent service keywords, tight geography, negative keywords and ad schedules that match your hours.

03

Lead and call review

We review leads, flag ones that may qualify for credit, and track calls and forms so you see real cost per lead.

04

Profile and review support

Reviews and responsiveness affect how Local Services Ads perform, so we tie your ads work to your profile and review process.

What's included

  • Eligibility check and ad channel recommendation
  • Local Services Ads setup and verification support
  • Google Ads search campaign build for your area
  • Keyword, negative keyword and location targeting
  • Ad copy and extensions for calls and locations
  • Call and form conversion tracking
  • Lead review and dispute support
  • Monthly cost-per-lead report and adjustments

How it works

From first call to results

  1. 01

    Check fit and eligibility

    We confirm which ad types are available for your category and estimate whether the math works at your prices.

  2. 02

    Set up tracking

    We install call and form tracking first, so every dollar after launch can be tied to a lead.

  3. 03

    Launch tight

    We start with your most profitable services and a focused area, then expand only when the numbers support it.

  4. 04

    Review leads and tune

    Each week we review leads and search terms, cut waste, and shift budget toward the services that book.

Who this is for

  • Home service businesses like HVAC, plumbing, electrical and roofing
  • Professional services such as law, real estate and financial practices
  • Clinics that want more booked appointments from search
  • Businesses with ad accounts that spend without clear results

Services

More Local Business Growth services

Google Business Profile

Set up and maintain your Google Business Profile so more searchers near you call, book or visit.

Learn more

Local SEO

Rank in Google Maps and local results for the services that bring paying customers through your door.

Learn more

Small Business Websites

Fast, mobile-first websites for local businesses, built to turn visitors into calls, bookings and quote requests.

Learn more

Local Services & Google Ads

Local Services Ads and Google Ads run with tight targeting and call tracking, so spend turns into local jobs.

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Review Management

A steady, compliant flow of genuine reviews plus thoughtful replies, without fake reviews, incentives or gating.

Learn more

Not sure which one fits?

Tell us about your project and we will recommend the right service, with no commitment.

Book a free audit

See all Local Business Growth services →

FAQ

Questions we get a lot

What's the difference between Local Services Ads and Google Ads?

Local Services Ads charge per lead, show your reviews and a verification badge, and appear at the top of results for eligible categories. Regular Google Ads charge per click and give you more control over keywords and ad copy. Many local businesses benefit from one or both.

Is my business eligible for Local Services Ads?

Eligibility depends on your business category and location, and Google requires background, license or insurance checks for many categories. We'll check what's available for you before you spend any time on setup.

How much should I budget?

It depends on your category, competition and how much a new customer is worth to you. We'd rather start with a budget you're comfortable testing, prove the cost per lead, and scale from there.

What if I get bad leads?

Google allows you to dispute certain Local Services Ads leads, such as wrong services or out-of-area requests. We review leads regularly and submit disputes where they apply, and we use negative keywords to filter junk searches from regular ads.

Find out if paid local ads make sense for you

We'll check your eligibility and walk through what a lean, trackable campaign would look like.

Book a free audit →