The team

The people
behind the work.

Strategy, engineering, development, creative and optimization under one roof. The people on this page are the people who work on your account.

CEO

Wilhelm von Mayer

Sets the strategy for every account and owns the relationship with each client. If you work with Mayab Media, Wilhelm knows your business and your numbers.

Focus
  • Marketing strategy and planning
  • Paid media and measurement direction
  • Client relationships and reviews
Chief Creative Officer

Lalo Rivera

Leads creative direction across photography, video, design and brand, making sure the work looks great and is built for where it will actually run.

Focus
  • Creative direction
  • Photo and video production
  • Brand and design systems
Technical Director

Derek von Mayer

Leads the technical side of the work: the tracking, integrations and systems that make marketing measurable and keep data flowing where it needs to go.

Focus
  • Tracking and analytics architecture
  • Integrations between platforms
  • Technical quality and standards
Lead Developer

Jefferson Duarte

Builds and maintains the websites, landing pages and code that connect your tools. When something needs to be built or fixed on your site, it goes through Jefferson.

Focus
  • Websites and landing pages
  • Custom code and integrations
  • Site speed and technical fixes
Optimization Lead

Julia Alonzo

Runs the testing and ongoing optimization that keeps campaigns and pages improving week after week, and turns results into the next round of ideas.

Focus
  • Campaign optimization
  • A/B and creative testing
  • Performance reporting

One team

Why it works better together.

  1. 01

    No hand-offs

    Strategy, tracking, build and creative sit in the same team, so nothing gets lost between vendors.

  2. 02

    Shared numbers

    Everyone works from the same tracking and reports, so creative and media decisions are made on the same data.

  3. 03

    Senior attention

    Your account is handled by the people who lead each discipline, not passed down to whoever is free.

  4. 04

    Fast changes

    When a test wins or a page needs fixing, the people who can make the change are already in the conversation.

Want to meet
the team?

Book a free audit and you will talk to the people who would actually work on your account.

Book a free audit →