GA4 Can Finally Block Spam Domains. One Wrong Entry Deletes Real Sales
GA4 now supports Include filters for hostnames, so only approved domains can send data. It kills spam, but it can also permanently drop checkout data.
GA4 Dashboards Are Here. Build One Page Your Boss Will Actually Read
GA4 now has drag-and-drop dashboards, capped at 15 cards on standard properties. That limit is a gift if you use it to focus on the numbers that drive revenue.
Google Signals No Longer Guards Your Ad Data. Consent Mode Does
Since June 15, 2026, Consent Mode's ad_storage is the only control over Google Ads cookies from GA4. If your consent defaults are wrong, you're sharing more than you think.