Google's September 2026 Spam Update Took Two Weeks. That's the Warning
Google's September 2026 spam update ran 14 days instead of the usual two. Here's what changed, why it hit harder, and a five-step check to run on your site this week.
Google Dropped the AMP Cache. Time to Ask If You Need AMP at All
Since July 1, 2026, Google Search sends AMP clicks straight to publisher-hosted pages, not the AMP cache. Here's what changed and how to decide if AMP still earns its keep.