Google Dropped the AMP Cache. Time to Ask If You Need AMP at All
Since July 1, 2026, Google Search sends AMP clicks straight to publisher-hosted pages, not the AMP cache. Here's what changed and how to decide if AMP still earns its keep.
Since July 1, 2026, Google Search sends AMP clicks straight to publisher-hosted pages, not the AMP cache. Here's what changed and how to decide if AMP still earns its keep.
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