AI Max Search Terms Now Show Where Each Click Came From
Google's AI Max search terms report is adding source columns that show whether queries, landing pages and ad text came from you or from AI Max. Here's how to use them to cut waste.
Exact and Phrase Match Can Now Show in AI Mode (In a Test)
Google confirmed a small test letting exact and phrase match keywords serve text ads in AI Mode. It changes the "you need broad match to show up in AI" story. Here's what to do.
Microsoft Ads Launched AI Max. Your Google Import Might Turn It On.
AI Max for Search is now available in Microsoft Advertising and on by default for new Search campaigns. Google imports can carry settings over. Here's how to keep control.