By the Mayab Media Team
Your social team and your SEO team probably don't talk much. Google just gave them a reason to share a spreadsheet.
For years, the only way to know if Google sent people to your YouTube video or Instagram post was to guess. Now Search Console shows it. Most businesses will set it up, glance at it once, and never use it again. That's a waste.
What Google launched
On July 7, 2026, Google announced platform properties, a new type of Search Console property. It covers four platforms: Instagram, TikTok, X and YouTube. You connect your account and see how your posts perform on Google Search and Discover.
On July 29, Google said platform properties were available to everyone globally, and that the data covers Search, Discover and Google News. It also published a guide on analyzing social and video performance.
Here's what you get:
- A Performance report with clicks, impressions and other metrics, filterable by post and query, with export.
- An Insights report with recent trends, top posts, and how people find your account on Google.
- Achievements for milestones, like hitting a new click threshold over the last 28 days.
To add one, open Search Console, click "Add property," pick the platform, and follow the verification steps. Google also says that if you already set up a Search profile, you should already have access to data for that platform.
Why this matters for leads and sales
Here's the thing most business owners miss. Google treats your YouTube videos and social posts as search results. People search "how to fix a sticking plantation shutter" or "best tacos near me," and a video or post shows up. Some of those people become customers.
Until now, you couldn't see which posts were pulling that traffic or which searches triggered them. So you made content based on what got likes, not what got found.
That's a big difference. Likes fade in 48 hours. A video that ranks for a buying question can bring in viewers, and leads, for years.
With this data you can:
- Find the search terms that already bring people to your content and make more around them.
- Spot old videos that are gaining search traction again and pin them, update them, or make a part two.
- Compare platforms side by side to see where Google actually rewards you.
- Use the 24-hour filter to catch a post that's suddenly getting search traffic, then push it on other channels while it's hot.
Those last two ideas come straight from Google's own guide, and we think they're the most useful.
There's a budget angle too. If you pay a videographer or a social agency, this data finally tells you which pieces earn attention from search over time. A video that keeps pulling Google clicks every month is worth remaking or expanding. A video that never shows up in search might still be great for your followers, but you'll know it isn't doing double duty.
Your setup and first-month plan
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Connect every platform you post on. Do it this week. Data only helps from the moment it exists, and you want a baseline before your next campaign.
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Pull your top 20 queries per platform. Look for buying intent: prices, "near me" style wording, comparisons, how-to questions about a problem you solve. Highlight those.
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Map queries to your website. For each buying query, does your website have a page that answers it? If not, that's a content gap. If yes, link to it from the video description or post.
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Use annotations when you change things. Google's guide suggests using Search Console annotations to track whether edits, like rewriting a YouTube title or a TikTok caption, affect search performance. Rename three underperforming video titles to match real queries, annotate the date, and check back in four weeks.
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Put one number in your monthly report. Total Google clicks to your social and video content. It gives your social work credit it never got before and helps you decide where to spend creative time.
Our take
We think this is one of the more useful Search Console launches in a while, especially for local businesses and service companies that do a lot of video but have small websites. It turns social content from a guessing game into something you can measure against search demand.
One caution. Don't chase every query you see. Some searches will be fans looking for your account by name. That's nice, but it's not growth. Focus on the queries from people who don't know you yet and have a problem you can solve.
The takeaway: connect your social accounts to Search Console now and make your next videos about what people actually search.
Want us to check how this affects your site? Book a free audit.
