By the Mayab Media Team
The new setting is called "Show provider to customers." It has two switches, one for pickup and one for delivery.
That's it. It's a small panel, but a big deal if you run a restaurant and you've ever fought a delivery app over a listing.
Until now, if Uber Eats or Grubhub showed up as an ordering option on your Google Business Profile and you wanted it gone, you couldn't just delete it. You asked the provider to pull its link, then you waited. Google's rules gave providers five business days to act on that request. Plenty of owners waited longer than that, and some gave up.
Now you flip it off yourself.
What Google actually shipped
Lisa Landsman, who heads industry engagement and SMB success at Google, announced the control on LinkedIn. Search Engine Roundtable and Search Engine Journal both covered it on October 28. Inside the Business Profile dashboard, each third-party ordering provider now has a "Manage provider" panel. Pickup and delivery toggle separately, so you can kill one and leave the other live. Kill both and that provider disappears from your profile on Search and Maps.
A few details matter more than the headline:
- Google's compliance policy for ordering providers, last updated October 19, now states that partner integrations are switched on by default. If a provider claims a relationship with you, assume it's listed until you've checked.
- When a commenter asked which countries get the feature, a Google product manager replied "all." That's a LinkedIn comment, not a help-center page, so we'd call it likely rather than confirmed.
- Google hasn't said whether this works in bulk or through the Business Profile API. Got 12 locations? Plan on opening 12 dashboards, one at a time.
- As of October 28, the help article on ordering options still described the old "Remove link" request and said nothing about the new switches.
Don't switch everything off
This is where we'd push back on the gut reaction.
Lots of owners hate delivery app commissions. The temptation will be to cut every third-party link and push everyone to your own ordering page. It feels good. It's often a mistake.
Landsman argued for keeping a mix, and on this point we agree with her. People order where their card is already saved, or where they're already paying for a subscription. Nobody wants to create a new account on your website for one order of pad thai. Remove the app they use and some of those people don't come to you directly. They go to the place down the street that's still listed.
So do the math first. Say a delivery app sends you 120 orders a month at a $35 average ticket, and keeps 25% (your contract has the real number). That's $1,050 a month in fees on $4,200 in sales. Painful, sure, and it adds up fast over a year. But if half of those diners would never have ordered direct, cutting the app means $2,100 in sales walks out the door with the fees.
The partial switch is where this gets useful. Maybe one app's drivers keep arriving late and cold food is dragging down your reviews. Turn off delivery for that provider and keep pickup, where your own staff hands over the bag. You didn't have that option last week, and it's the part most owners will overlook.
The 15-minute audit we'd run this week
Sign in at business.google.com, pick the location and open Food ordering. Then work through this list:
- Write down every provider that appears. You may find one you never signed up with, or one you cancelled a year ago.
- Click through each link on your phone. Does it land on your current menu with today's prices? Landsman suggested regular checks like this, and she's right.
- Switch off the providers you no longer work with. Where only one side is the problem, use just the pickup or delivery toggle.
- If you take orders on your own site, add it as a link and use "Set as preferred" so Google knows it's your first choice.
- Repeat monthly. Since integrations default to on, a new provider can show up without you adding it.
Say you run a taco shop with three locations. That's three separate audits for now, until Google says something about bulk controls.
What this doesn't fix
It won't lower anyone's commission. It won't stop a delivery app from listing you inside its own app. And if you want off a platform entirely, you still deal with the provider; the updated policy still requires providers to drop any restaurant that asks to leave their feed.
What it does fix is the most annoying part: who appears on your Google profile is finally your call, not the provider's.
Treat your ordering links like your opening hours: check them, own them, and don't assume someone else got them right.
Want us to check how this affects your business? Book a free audit.
