Google's AI Now Writes Review Summaries Into Your Search Ads
Google is adding AI-written, positive-only review summaries to Search ads in the US, UK, Australia and India. You can't edit them. Here's what to fix before they show up.
Budget Changes Don't Reset Learning, Says Google. Stop Babysitting.
Google rewrote its Smart Bidding learning docs in October 2026. Budget and target edits don't trigger learning, and the status caps at 7 days. Here's how to manage bids now.
PMax Will Now Grab Your Videos and Images. Here's the Off Switch.
Performance Max can add up to 10 crawled videos per asset group, and image extraction turns on by default for new campaigns from December 4. Here's what to review before Q4 peaks.
Google Ads Finally Lets You Cap Display and Partner Spend
New channel prioritization controls let you rank Search, partners and Display, and cap low-priority spend. Display expansion changes in February 2027. Here's how to set it up.
AI Max Search Terms Now Show Where Each Click Came From
Google's AI Max search terms report is adding source columns that show whether queries, landing pages and ad text came from you or from AI Max. Here's how to use them to cut waste.
Google Now Pulls Coupons From Your Site Into Your Ads. Check Yours.
Since October 12, Google Ads can lift discounts from your website and show them in Search and PMax ads. Here's who's affected and how to stay in control of your margin.
Exact and Phrase Match Can Now Show in AI Mode (In a Test)
Google confirmed a small test letting exact and phrase match keywords serve text ads in AI Mode. It changes the "you need broad match to show up in AI" story. Here's what to do.
Microsoft Ads Launched AI Max. Your Google Import Might Turn It On.
AI Max for Search is now available in Microsoft Advertising and on by default for new Search campaigns. Google imports can carry settings over. Here's how to keep control.