Ad creative design
Ad creative that stops the scroll and gets the click
Ad platforms are good at finding people. They can't make people care. We design static and motion ads for Google, Meta and display that earn attention and drive action.
Your ads are reaching people. They're just not working.
Ad platforms now do much of the targeting for you. Meta's Advantage+ campaigns and Google's Performance Max both lean heavily on automation to decide who sees your ads. That means the creative you feed them is one of the few things you still control, and it's carrying a lot of the load.
Most ad creative we see falls into the same traps. A logo and a stock photo with no clear offer. Too much text crammed into a small square. One image resized badly for every placement. Or a single ad that's been running so long the audience has stopped seeing it.
The result is high costs, low click rates, and a platform that has nothing new to test. The fix isn't more budget. It's better creative, and more of it.
How we make ads that perform
We design ads the way a buyer experiences them: in a fast feed, on a phone, half-distracted. The first second has to earn the next one. So we lead with the hook, make the offer obvious, and build enough variations that the platform can find what works.
Hook-first design
Every ad opens with a clear reason to stop, whether that's a bold claim, a problem the viewer recognizes or a striking visual.
Every placement covered
We build native sizes for feeds, stories, reels, display and Performance Max, so nothing gets awkwardly cropped or stretched.
Static and motion
We produce still images, carousels and short motion ads, matching the format to the platform and the message.
Built to be tested
We create sets of variations around different hooks, offers and visuals, then use results to decide what to make next.
What's included
- Creative strategy with hooks and angles to test
- Static ads in all key sizes for Meta, Google and display
- Short motion and video ads for feeds, stories and reels
- Carousel and collection ad designs
- Ad headlines and primary text written alongside the visuals
- Responsive display and Performance Max asset sets
- Monthly creative refresh based on performance data
How it works
From first call to results
- 01
Audit and angles
We review your current ads, competitors and offer, then list the hooks and angles worth testing.
- 02
Concepts
We sketch a set of ad concepts and agree on which to produce first.
- 03
Production
We design every size and format the platforms need, with copy written to match.
- 04
Test and refresh
Once ads are live we read the results, retire the losers and build new variations from the winners.
Who this is for
- Businesses running Meta or Google ads with rising costs
- Teams whose ad account has the same few creatives running for months
- Ecommerce and lead-gen brands that need a steady creative pipeline
- Companies that manage their own ads but lack a designer
Services
More Creative & Branding services
Logo & Brand Identity
Logo, colors, type and voice designed as one system, with a style guide your team can actually follow.
Learn moreAd Creative Design
Static and motion ads for Google, Meta and display, designed to stop the scroll and built to be tested.
You are hereSocial Media Management
Planned, designed and published social content in your voice, so your accounts stay active and credible.
Learn moreGraphic Design
Print, signage, sales collateral and presentations designed to look sharp and help close the deal.
Learn moreWebsite & Ad Copywriting
Website and ad copy that makes your offer clear, answers buyer objections and drives action.
Learn moreLanding Pages & CRO
Focused landing pages, tracked and tested, that turn more of your paid clicks into leads and sales.
Learn moreFAQ
Questions we get a lot
Do you also manage the ad campaigns?
We can. Pairing campaign management with creative means the people reading the data are the same people making the next round of ads. If you already have someone running your campaigns, we're happy to supply creative to them.
How many ads do we need?
Enough to give the platform real options to test, and enough to replace ads before your audience tires of them. We'll recommend a starting volume based on your budget and how many audiences you're reaching.
Can you work with our existing photos and video?
Yes. Your real products, team and customers usually beat stock imagery. We'll tell you what's usable and fill gaps with design, motion graphics or new content where needed.
How do you know which ads are working?
We look at what each ad is supposed to do: stop the scroll, get clicks, and drive conversions. We read the platform data and your conversion tracking, then decide which ideas to push further.
Give your ad budget better creative
Send us your current ads and we'll tell you what we'd change first and why.