# Mayab Media

> Bilingual (English/Spanish) marketing agency based in Mérida, Yucatán, Mexico, with offices in Sioux Falls (South Dakota) and Fairhope (Alabama), serving businesses across Mexico and the United States. Services: Google Ads and PPC, tracking and analytics (GA4, Google Tag Manager), SEO and AI search optimization, social media marketing (TikTok, Instagram, Facebook, X, WhatsApp Business, YouTube, LinkedIn), marketing automation (HubSpot, Salesforce/Pardot), local business growth, website development (WordPress, Webflow, Shopify, Squarespace), video production, photography, and creative/branding. Contact: https://www.mayabmedia.com/contact

## Company
- [Home](https://www.mayabmedia.com/): Overview of Mayab Media and its services
- [Marketing agency in Mérida](https://www.mayabmedia.com/marketing-agency-merida): Local services, industries served and FAQs
- [About](https://www.mayabmedia.com/about): Team and approach
- [How we work](https://www.mayabmedia.com/how-we-work): Five-stage process from audit to scale
- [What we do](https://www.mayabmedia.com/what-we-do): Full-funnel marketing, measured end to end: ads, SEO and AI search, tracking, automation, websites and content under one team
- [For growth-stage companies](https://www.mayabmedia.com/growth-stage-companies): PPC, tracking and marketing automation for B2B and growth-stage companies
- [For local businesses](https://www.mayabmedia.com/local-businesses): Marketing for local businesses in Mérida and beyond: Google Business Profile, local SEO, websites, ads, photo and video
- [Case studies](https://www.mayabmedia.com/case-studies): Measured client results
- [Case study: RedShiftBio](https://www.mayabmedia.com/case-study-redshiftbio): Cited in Google AI Overviews, organic search sessions +49% year over year
- [Case study: MilliporeSigma Connected Lab](https://www.mayabmedia.com/case-study-milliporesigma-connected-lab): Marketing technology pod; BrightLab leads ~20 to ~90 a month, cost per lead ~$350 to ~$130
- [The team](https://www.mayabmedia.com/team): Wilhelm von Mayer, D.Sc. (CEO), Michael Carroll (Chief Strategy Officer & Partner), Derek von Mayer (Technical Director), Lalo Rivera (Chief Creative Officer), Jefferson Duarte (Lead Developer), Julia Alonzo (Optimization Lead)
- [Contact](https://www.mayabmedia.com/contact): Request a free marketing audit
- [Careers](https://www.mayabmedia.com/about#careers): Open contract roles: [SEO Specialist](https://www.mayabmedia.com/careers/seo-specialist), [PPC Specialist](https://www.mayabmedia.com/careers/ppc-specialist), [B2B Specialist](https://www.mayabmedia.com/careers/b2b-specialist), [Business Developer](https://www.mayabmedia.com/careers/business-developer)

## Services
All services are run by our team based in Mérida, Yucatán, Mexico, for clients in Mérida, across Yucatán (including Cancún and the Riviera Maya), the rest of Mexico and the United States.
- [All services](https://www.mayabmedia.com/services)
- [Google Ads & PPC](https://www.mayabmedia.com/google-ads): Google Ads and PPC agency based in Mérida, Yucatán: Search, Performance Max, Shopping, Meta, Microsoft and LinkedIn ads for businesses in Mérida, Yucatán, Mexico and the US (Spanish: https://www.mayabmedia.com/es-google-ads)
  - [Google Search Ads](https://www.mayabmedia.com/google-ads-search)
  - [Performance Max](https://www.mayabmedia.com/google-ads-performance-max)
  - [Google Shopping](https://www.mayabmedia.com/google-shopping-ads)
  - [Facebook & Instagram Ads](https://www.mayabmedia.com/meta-ads)
  - [Microsoft Ads (Bing)](https://www.mayabmedia.com/microsoft-ads)
  - [LinkedIn Ads](https://www.mayabmedia.com/linkedin-ads)
  - [Programmatic Media](https://www.mayabmedia.com/programmatic-media)
  - [PPC Audit](https://www.mayabmedia.com/ppc-audit)
- [Tracking & Analytics](https://www.mayabmedia.com/tracking-analytics): GA4, Google Tag Manager, conversion and server-side tracking, set up by a team in Mérida, Yucatán (Spanish: https://www.mayabmedia.com/es-tracking-analytics)
  - [GA4 Setup & Audit](https://www.mayabmedia.com/ga4-setup)
  - [Google Tag Manager](https://www.mayabmedia.com/google-tag-manager)
  - [Conversion Tracking](https://www.mayabmedia.com/conversion-tracking)
  - [Server-Side Tagging](https://www.mayabmedia.com/server-side-tracking)
  - [Consent Mode & Privacy](https://www.mayabmedia.com/consent-mode)
  - [Marketing Dashboards](https://www.mayabmedia.com/marketing-dashboards)
- [SEO Services & AI Search](https://www.mayabmedia.com/seo-services): SEO agency in Mérida, Yucatán: SEO audit, technical, on-page, content, local, ecommerce and AI search optimization in English and Spanish (Spanish: https://www.mayabmedia.com/es-seo-services)
  - [Technical SEO](https://www.mayabmedia.com/technical-seo)
  - [On-Page SEO](https://www.mayabmedia.com/on-page-seo)
  - [SEO Content Strategy](https://www.mayabmedia.com/seo-content-strategy)
  - [Answer Engine Optimization (AEO)](https://www.mayabmedia.com/answer-engine-optimization): AEO (also called GEO or AI search optimization) gets a business named and cited in Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot and Gemini; includes an AEO audit (Spanish: https://www.mayabmedia.com/es-answer-engine-optimization)
  - [Ecommerce SEO](https://www.mayabmedia.com/ecommerce-seo)
- [Social Media Marketing](https://www.mayabmedia.com/social-media-marketing): Social media marketing agency in Mérida, Yucatán: content shot locally, ads and measurement on Instagram, Facebook, TikTok, LinkedIn, YouTube, X and WhatsApp (Spanish: https://www.mayabmedia.com/es-social-media-marketing)
  - [TikTok Marketing](https://www.mayabmedia.com/tiktok-marketing)
  - [Instagram Marketing](https://www.mayabmedia.com/instagram-marketing)
  - [Facebook Marketing](https://www.mayabmedia.com/facebook-marketing)
  - [X (Twitter) Marketing](https://www.mayabmedia.com/x-twitter-marketing)
  - [WhatsApp Business](https://www.mayabmedia.com/whatsapp-business-marketing)
  - [YouTube Marketing](https://www.mayabmedia.com/youtube-marketing)
  - [LinkedIn Marketing](https://www.mayabmedia.com/linkedin-marketing)
- [Marketing Automation](https://www.mayabmedia.com/marketing-automation): Marketing automation consultants in Mérida, Yucatán: HubSpot, Salesforce/Pardot, email, lead scoring and CRM (Spanish: https://www.mayabmedia.com/es-marketing-automation)
  - [HubSpot Setup](https://www.mayabmedia.com/hubspot-setup)
  - [Salesforce & Pardot](https://www.mayabmedia.com/salesforce-pardot)
  - [Email Marketing](https://www.mayabmedia.com/email-marketing)
  - [Lead Scoring & Nurture](https://www.mayabmedia.com/lead-nurturing)
  - [CRM Cleanup & Integrations](https://www.mayabmedia.com/crm-integration)
- [Local Business Growth](https://www.mayabmedia.com/local-marketing): Local marketing for businesses in Mérida, Yucatán: Google Business Profile, local SEO and Google Maps, reviews, websites and local ads (Spanish: https://www.mayabmedia.com/es-local-marketing)
  - [Google Business Profile](https://www.mayabmedia.com/google-business-profile)
  - [Local SEO](https://www.mayabmedia.com/local-seo)
  - [Small Business Websites](https://www.mayabmedia.com/small-business-websites)
  - [Local Services & Google Ads](https://www.mayabmedia.com/local-services-ads)
  - [Review Management](https://www.mayabmedia.com/review-management)
- [Website Development](https://www.mayabmedia.com/website-development): Web design and development in Mérida, Yucatán: bilingual WordPress, Webflow, Shopify and Squarespace sites (Spanish: https://www.mayabmedia.com/es-website-development). Our own site is a static build on Cloudflare; the website development and technical SEO pages score 100 in all four Lighthouse categories on the mobile test
  - [WordPress Websites](https://www.mayabmedia.com/wordpress-websites)
  - [Webflow Websites](https://www.mayabmedia.com/webflow-websites)
  - [Shopify Stores](https://www.mayabmedia.com/shopify-websites)
  - [Squarespace Websites](https://www.mayabmedia.com/squarespace-websites)
  - [Website Care & Maintenance](https://www.mayabmedia.com/website-maintenance)
- [Creative & Branding](https://www.mayabmedia.com/creative-branding): Creative and branding agency in Mérida, Yucatán: brand identity, ad creative, graphic design, copywriting, community management and landing pages (Spanish: https://www.mayabmedia.com/es-creative-branding)
  - [Logo & Brand Identity](https://www.mayabmedia.com/brand-identity)
  - [Ad Creative Design](https://www.mayabmedia.com/ad-creative)
  - [Social Media Management](https://www.mayabmedia.com/social-media-management)
  - [Graphic Design](https://www.mayabmedia.com/graphic-design)
  - [Website & Ad Copywriting](https://www.mayabmedia.com/copywriting)
  - [Landing Pages & CRO](https://www.mayabmedia.com/landing-page-design)
- [Video Production](https://www.mayabmedia.com/video-production): Video production company based in Mérida, Yucatán, filming across Yucatán, Cancún and the Riviera Maya (Spanish: https://www.mayabmedia.com/es-video-production)
  - [Commercial Video](https://www.mayabmedia.com/commercial-video)
  - [Real Estate Video](https://www.mayabmedia.com/real-estate-video)
  - [Airbnb & Rental Video](https://www.mayabmedia.com/airbnb-video)
  - [Product Video](https://www.mayabmedia.com/product-video)
  - [Personal Brand Video](https://www.mayabmedia.com/portrait-video)
- [Photography](https://www.mayabmedia.com/photography): Professional photographers based in Mérida, Yucatán, shooting across Yucatán, Cancún and the Riviera Maya (Spanish: https://www.mayabmedia.com/es-photography)
  - [Commercial Photography](https://www.mayabmedia.com/commercial-photography)
  - [Real Estate Photography](https://www.mayabmedia.com/real-estate-photography)
  - [Architectural Photography](https://www.mayabmedia.com/architectural-photography)
  - [Airbnb & Rental Photos](https://www.mayabmedia.com/airbnb-photography)
  - [Product Photography](https://www.mayabmedia.com/product-photography)
  - [Portraits & Headshots](https://www.mayabmedia.com/portrait-photography)
  - [Wedding Photography in Mérida, Yucatán](https://www.mayabmedia.com/wedding-photography) (Spanish: https://www.mayabmedia.com/es-wedding-photography)
  - [Special Projects Photography](https://www.mayabmedia.com/special-projects-photography)
  - [Photography Courses (in Mérida)](https://www.mayabmedia.com/photography-courses)

## Insights and guides
- [Insights blog](https://www.mayabmedia.com/insights): News and analysis on Google Ads, tracking, SEO, AI search, automation and local marketing, published daily in English and Spanish
- [Marketing tips](https://www.mayabmedia.com/education): Step-by-step guides for Google Ads, GA4, Google Tag Manager, Search Console and SEO, with real screenshots

## Author
- [Wilhelm von Mayer, D.Sc.](https://www.mayabmedia.com/team#wilhelm-von-mayer): CEO of Mayab Media and author of its articles. 20+ years in search and performance marketing (agency and brand side), Doctor of Computer Science in Big Data Analytics. [LinkedIn](https://www.linkedin.com/in/wilhelm-von-mayer)

## Full text
- [llms-full.txt](https://www.mayabmedia.com/llms-full.txt): Every public English page and article as Markdown
- [llms-full-es.txt](https://www.mayabmedia.com/llms-full-es.txt): Every public Spanish page and article as Markdown

## En español
- [Inicio](https://www.mayabmedia.com/es-home)
- [Agencia de marketing en Mérida](https://www.mayabmedia.com/es-agencia-de-marketing-merida)
- [Servicios](https://www.mayabmedia.com/es-services)
- [Agencia de Google Ads en Mérida, Yucatán](https://www.mayabmedia.com/es-google-ads)
- [Tracking y analítica en Mérida, Yucatán](https://www.mayabmedia.com/es-tracking-analytics)
- [Agencia SEO en Mérida, Yucatán (posicionamiento web)](https://www.mayabmedia.com/es-seo-services)
- [AEO: posicionamiento en IA y ChatGPT](https://www.mayabmedia.com/es-answer-engine-optimization)
- [Agencia de redes sociales en Mérida, Yucatán](https://www.mayabmedia.com/es-social-media-marketing)
- [Automatización de marketing en Mérida, Yucatán](https://www.mayabmedia.com/es-marketing-automation)
- [Marketing para negocios locales en Mérida, Yucatán](https://www.mayabmedia.com/es-local-marketing)
- [Diseño de páginas web en Mérida, Yucatán](https://www.mayabmedia.com/es-website-development)
- [Producción de video en Mérida, Yucatán](https://www.mayabmedia.com/es-video-production)
- [Fotógrafo en Mérida, Yucatán](https://www.mayabmedia.com/es-photography)
- [Fotógrafo de bodas en Mérida, Yucatán](https://www.mayabmedia.com/es-wedding-photography)
- [Branding y diseño en Mérida, Yucatán](https://www.mayabmedia.com/es-creative-branding)
- [Nosotros](https://www.mayabmedia.com/es-about)
- [Casos de éxito](https://www.mayabmedia.com/es-case-studies)
- [Insights en español](https://www.mayabmedia.com/es-insights)
- [Consejos de marketing (guías paso a paso)](https://www.mayabmedia.com/es-education)
- [Qué hacemos](https://www.mayabmedia.com/es-what-we-do)
- [Cómo trabajamos](https://www.mayabmedia.com/es-how-we-work)
- [Empresas en crecimiento](https://www.mayabmedia.com/es-growth-stage-companies)
- [Negocios locales](https://www.mayabmedia.com/es-local-businesses)
- [Nuestro equipo](https://www.mayabmedia.com/es-team)
- [Contacto](https://www.mayabmedia.com/es-contact)
## Latest Insights
- [ChatGPT may soon count how often it mentions your business](https://www.mayabmedia.com/insights/chatgpt-business-hub-impressions-clicks): Screenshots point to a ChatGPT Business Hub with daily impressions and clicks for verified owners. No prompt data, though. Here’s what to set up before it lands.
- [Meta got 6 million AI pages indexed by Google. Don’t copy it](https://www.mayabmedia.com/insights/facebook-answers-ai-pages-google-scaled-content): Facebook Answers pages are AI summaries of public posts, and Google has indexed over 6 million. One SEO calls it scaled content abuse. What it means for your own AI pages.
- [Targeting California in Google Ads? AI-made ads now get a label](https://www.mayabmedia.com/insights/google-ads-ai-labels-california-south-korea-vietnam): Google added California, South Korea and Vietnam to its AI ad label list. The label shows on the ad itself, and Google says the setting alone won’t keep you compliant.
- [Google AI Mode now books home service jobs, via just 4 platforms](https://www.mayabmedia.com/insights/google-ai-mode-home-services-booking-links): Plumbers, cleaners and handymen can now be booked straight from AI Mode in the US, but only through Angi, Thumbtack, Housecall Pro or Jobber. Here’s who gets in and what it costs.
- [Reddit now puts ads in its search results. Is your brand ready?](https://www.mayabmedia.com/insights/reddit-search-ads-test): Reddit's new search ads match your product to what people type, not to keywords you bid on. Few advertisers are in yet. Here's what to set up before the doors open.
- [Google pulled AI Overviews off the top of brand searches. Now what?](https://www.mayabmedia.com/insights/google-brand-ai-overviews-right-column): On desktop, many brand AI Overviews now sit in the right column and your site is back on top. Google's PMax docs changed the same week. Two checks to run before anyone calls it a win.
- [Your server-side GTM will hand Google Ads full IPs from Jan 11](https://www.mayabmedia.com/insights/server-side-gtm-full-ip-google-ads-january-2027): Google Ads, Floodlight and other Google ad tags get unredacted visitor IPs from server containers by default in January. Analytics keeps redaction. Here's how to check if you're in scope.
- [Was Reddit your SEO shortcut? Its Google traffic is falling fast](https://www.mayabmedia.com/insights/reddit-google-traffic-decline-seo): Reddit lost over a million search referrals a week in October and plans a login wall. If your SEO plan leaned on Reddit threads, here's what to check in GA4 and where to move the effort.
- [Google's AI may soon answer your customers' texts from Maps](https://www.mayabmedia.com/insights/google-business-profile-ai-messaging-agent): The agent replies from whatever your Business Profile says, stale hours included, and it only works on RCS phones. Five checks to run before you switch it on.
- [What Google's weaker AI Mode ad revenue means for your budget](https://www.mayabmedia.com/insights/google-ai-mode-ads-lower-monetization-multiturn): Google's business chief blamed "lower monetization" in AI Mode for part of a slower Search quarter. Multiturn ads are its answer. Here's what to tighten in your account now.
- [Gemini Stopped Tagging Its Links. Your AI Traffic Now Looks Direct](https://www.mayabmedia.com/insights/gemini-utm-tag-gone-ga4-direct-traffic): For about three weeks Gemini added utm_source=gemini to cited links. Now it doesn't, and iPhone visits land in Direct. Here's how to still see that traffic in GA4.
- [ChatGPT Ads Can Now Swap Your Landing Page Without Asking](https://www.mayabmedia.com/insights/chatgpt-ads-creative-enhancements-default-on): Since October 30, OpenAI can rewrite headlines, translate copy and change the destination URL of self-serve ChatGPT ads. One toggle controls it. Here's when we'd leave it on.
- [TikTok now ranks restaurants from 40M posts. You can't pay to get in](https://www.mayabmedia.com/insights/tiktok-must-eat-restaurant-guide): Must Eat launched in three US metros with no paid listings. If you run a restaurant, what customers post about you now feeds a ranking. Here's what to fix first.
- [One robots.txt line opts you out of AI training. Should you use it?](https://www.mayabmedia.com/insights/ai-training-opt-out-robots-txt): Google, Bing, OpenAI and Anthropic will honor one shared opt-out. At Google it also pulls you from Gemini citations. Read this before you touch your robots.txt.
- [Should Your Business Build an App for Google's AI Mode?](https://www.mayabmedia.com/insights/google-connected-apps-ai-mode): Google opened a preview that lets outside apps work inside Gemini and AI Mode. In Search it's US and English only for now. Who should apply, and who should save the money.
- [Your Google Profile May Be Sending Orders to Apps You Dropped](https://www.mayabmedia.com/insights/google-business-profile-ordering-provider-controls): Restaurants can now switch off each delivery app on their Business Profile, with separate pickup and delivery toggles. Here's the 15-minute audit to run before your next busy weekend.
- [Your Meta ROAS Could Jump Nov 12 Without a Single Extra Sale](https://www.mayabmedia.com/insights/meta-pixel-on-device-conversions-november-12): A new Events Manager setting turns on by default and matches more purchases to your ads. Here's the 15-minute check to run before Black Friday muddies your reports.
- [Can You Keep Your Google Ads Out of AI Mode? Not Really.](https://www.mayabmedia.com/insights/google-ai-mode-ads-10-markets-multiturn): AI Mode ads just reached 10 more countries and US follow-up questions. Search, Shopping and PMax are in by default. A few controls still matter, and this week is the time to use them.
- [Instagram Now Allows 90-Minute Videos. Don't Make One Yet.](https://www.mayabmedia.com/insights/instagram-features-long-form-video): Instagram is testing Features, horizontal videos up to 90 minutes that link from Reels. Here's what changed and how a local business or brand should actually use it.
- [Google Just Told Platforms to Stop Indexing Everything Users Make](https://www.mayabmedia.com/insights/google-user-generated-spam-noindex-guidance): Google updated its user-generated spam guide on October 26, 2026, telling platforms to noindex link-shared content by default. Here's who should care and what to do.
- [Google's AI Now Writes Review Summaries Into Your Search Ads](https://www.mayabmedia.com/insights/google-ads-ai-review-summaries-search-ads): Google is adding AI-written, positive-only review summaries to Search ads in the US, UK, Australia and India. You can't edit them. Here's what to fix before they show up.
- [Google Business Home Is Here. Most Owners Will Waste It.](https://www.mayabmedia.com/insights/google-business-home-beta-local-businesses): Google is testing Business Home, a Gemini-powered hub that ties your Business Profile, Ads, YouTube and Merchant Center together. Here's what it does and how to get ready.
- [Meta's AI Can Edit Your Ads. From Oct 30, the Mistakes Are Yours.](https://www.mayabmedia.com/insights/meta-ai-ad-terms-october-30-advertiser-liability): Meta's new terms make advertisers solely responsible for changes its AI makes to ads, and product browsing turns on by default. Here's how to audit your account before Black Friday.
- [ChatGPT Ads Now Run in 89 Countries. Your Competitors Noticed.](https://www.mayabmedia.com/insights/chatgpt-ads-89-countries-100000-advertisers): OpenAI expanded ChatGPT Ads to 26 more countries on October 21, 2026, and says over 100,000 advertisers have used it. Here's how to decide whether to test it.
- [AI Overviews Now Show on 88% of Buying Searches. Plan for It.](https://www.mayabmedia.com/insights/ai-overviews-commercial-keywords-semrush-study): A Semrush study published October 21, 2026 found AI Overviews on 88% of tracked commercial keywords, up from about 46% a year earlier. Here's what that means for your sales pages.
- [Three New Studies Say AI Traffic Is Tiny. Don't Misread Them.](https://www.mayabmedia.com/insights/ai-referral-traffic-studies-geo-worth-it): October 2026 studies found ChatGPT sends a fraction of Google's traffic but converts well. Here's how to read the data and where to put your AI search budget.
- [Meta Is Pulling WhatsApp Marketing Off the Cloud API. Move Now](https://www.mayabmedia.com/insights/whatsapp-cloud-api-marketing-messages-sunset-2027): Meta will stop delivering WhatsApp marketing messages through the Cloud API on October 13, 2027. Here's what breaks, what to migrate, and why you shouldn't wait.
- [Budget Changes Don't Reset Learning, Says Google. Stop Babysitting.](https://www.mayabmedia.com/insights/smart-bidding-learning-period-7-day-limit): Google rewrote its Smart Bidding learning docs in October 2026. Budget and target edits don't trigger learning, and the status caps at 7 days. Here's how to manage bids now.
- [PMax Will Now Grab Your Videos and Images. Here's the Off Switch.](https://www.mayabmedia.com/insights/performance-max-sourced-videos-image-extraction): Performance Max can add up to 10 crawled videos per asset group, and image extraction turns on by default for new campaigns from December 4. Here's what to review before Q4 peaks.
- [Your Rank Tracker Might Be Lying to You Right Now](https://www.mayabmedia.com/insights/google-poisoned-serps-rank-tracking): Since mid-September 2026, Google has been blocking and feeding bad results to SERP scrapers. Here's what that means for your rank reports and what to trust instead.

## Marketing tips guides
- [How to Track AI Assistant Traffic in GA4 (Custom Channel Group)](https://www.mayabmedia.com/education/track-ai-traffic-ga4-channel-group): Step-by-step with screenshots: build a GA4 custom channel group that catches ChatGPT, Perplexity, Gemini, Copilot and Claude visits, order it right and make it primary.
- [How to Get Google to Index Your Site (and Why It's Not Showing Up)](https://www.mayabmedia.com/education/get-google-to-index-your-site): Your site isn't on Google yet? Verify it in Search Console, submit a sitemap, request indexing and rule out the blockers that keep new pages out of search.
- [How to Fix "Crawled – Currently Not Indexed" in Search Console](https://www.mayabmedia.com/education/fix-crawled-currently-not-indexed): Google crawled your page and chose not to index it. Learn how to sort real problems from noise, improve the pages that matter and confirm the fix in Search Console.
- [How to Fix "Discovered – Currently Not Indexed" in Search Console](https://www.mayabmedia.com/education/fix-discovered-currently-not-indexed): Google knows your URLs exist but hasn't crawled them. Find out whether it's server capacity, crawl waste or weak links, and how to get the right pages crawled.
- [Fix "Duplicate Without User-Selected Canonical" and Other Canonical Issues](https://www.mayabmedia.com/education/fix-duplicate-without-user-selected-canonical): Learn what Search Console's duplicate and canonical statuses mean, which ones need action, and how to set canonical tags, redirects and links so Google indexes the right URL.
- [Fix "Blocked by robots.txt" and "Excluded by noindex" in Search Console](https://www.mayabmedia.com/education/fix-blocked-by-robots-txt-and-noindex): Fix pages blocked by robots.txt, indexed despite a block, or excluded by noindex. Learn which rule to use, how to edit it on your platform and how to confirm Google sees the change.
- [How to Fix Soft 404 Errors in Google Search Console](https://www.mayabmedia.com/education/fix-soft-404-errors): Fix "Soft 404" in the Page indexing report, and sort out "Not found (404)" and "Page with redirect" so you only spend time on the URLs that matter.
- [How to Fix Core Web Vitals Issues: LCP, INP and CLS](https://www.mayabmedia.com/education/fix-core-web-vitals-lcp-inp-cls): Read the Core Web Vitals report and PageSpeed Insights correctly, find what slows LCP, INP and CLS on your pages, and fix the causes that move field data.
- [How to Add Schema Markup (JSON-LD) and Test It](https://www.mayabmedia.com/education/add-schema-markup-and-test-it): Pick the right schema type, write valid JSON-LD, add it to WordPress, Shopify or Squarespace, and test it with the Rich Results Test, the Schema Markup Validator and Search Console.
- [How to Install Google Tag Manager and Verify It With Tag Assistant](https://www.mayabmedia.com/education/install-google-tag-manager): Install the Google Tag Manager container the right way on any site, including WordPress, Shopify and Squarespace, then confirm it loads and fires with Tag Assistant.
- [GA4 Not Showing Data? Fix It With Realtime, DebugView and Tag Assistant](https://www.mayabmedia.com/education/ga4-not-showing-data-debugview): Find out why GA4 shows no users or missing events. Check the tag with Tag Assistant, confirm hits in Realtime and DebugView, and fix consent, filter and setup issues.
- [How to Set Up Key Events (Conversions) in GA4](https://www.mayabmedia.com/education/set-up-ga4-key-events): GA4 now calls conversions "key events." Learn how to mark an event as a key event, create one from a thank-you page, test it, and send it to Google Ads.
- [How to Track Form Submissions with Google Tag Manager and GA4](https://www.mayabmedia.com/education/track-form-submissions-google-tag-manager): Form fills not showing in GA4? Pick the right GTM method (form trigger, thank-you page, success message or dataLayer), send a clean event and test it.
- [GA4 Cross-Domain Tracking and Unwanted Referrals: How to Fix Them](https://www.mayabmedia.com/education/ga4-cross-domain-tracking-unwanted-referrals): Sales credited to PayPal or your booking engine? Set up GA4 cross-domain measurement, list unwanted referrals, keep the _gl parameter alive and verify the fix.
- [UTM Parameters Guide: Build, Name and Fix "Unassigned" in GA4](https://www.mayabmedia.com/education/utm-parameters-guide): Learn how to build UTM links, pick source and medium values that match GA4 channel rules, keep naming consistent, and clean up "Unassigned" traffic.
- [How to Set Up Consent Mode v2 in Google Tag Manager (and Verify It)](https://www.mayabmedia.com/education/consent-mode-v2-google-tag-manager): Set up Google Consent Mode v2 in GTM with a consent banner template, pick basic or advanced mode, configure tag consent checks and verify every signal in Tag Assistant.
- [How to Set Up Google Ads Conversion Tracking in Google Tag Manager](https://www.mayabmedia.com/education/google-ads-conversion-tracking-google-tag-manager): Create a Google Ads conversion action, fire it from Google Tag Manager, and fix statuses like Misconfigured, Awaiting conversions, Needs attention or No recent conversions.
- [How to Set Up Enhanced Conversions for Google Ads (and Fix Diagnostics)](https://www.mayabmedia.com/education/set-up-enhanced-conversions-google-ads): Turn on enhanced conversions, send hashed user data from GTM or the Google tag, and fix diagnostics alerts like Missing user-provided data or low coverage.
- [Google Ads Not Showing or "Limited by Budget"? How to Diagnose and Fix It](https://www.mayabmedia.com/education/fix-google-ads-limited-by-budget-not-showing): Find out why your Google Ads aren't showing or are limited by budget, using statuses, impression share and the Ad preview tool, then apply the right fix.
- [How to Find and Add Negative Keywords from the Search Terms Report](https://www.mayabmedia.com/education/negative-keywords-search-terms-report): Use the Google Ads search terms report to find wasted spend, add negative keywords with the right match type, build shared lists and apply them to Performance Max.
- [How to Check and Improve Your Google Ads Quality Score](https://www.mayabmedia.com/education/improve-google-ads-quality-score): Find your Quality Score and its three parts in Google Ads, learn what each rating means, and fix low expected CTR, ad relevance and landing page experience.

## Insights recientes (español)
- [ChatGPT podría decirte cuántas veces menciona a tu negocio](https://www.mayabmedia.com/es-insights/chatgpt-business-hub-impressions-clicks): Unas capturas muestran un Business Hub de ChatGPT con impresiones y clics diarios para dueños verificados. Sin datos de prompts. Esto es lo que conviene preparar ya.
- [Meta metió 6 millones de páginas con IA en Google. No lo copies](https://www.mayabmedia.com/es-insights/facebook-answers-ai-pages-google-scaled-content): Las páginas de Facebook Answers son resúmenes con IA de posts públicos y Google ya indexó más de 6 millones. Un experto lo llama spam a escala. Qué significa para tus páginas.
- [¿Tus anuncios de Google Ads usan IA? Seis regiones ya piden etiqueta](https://www.mayabmedia.com/es-insights/google-ads-ai-labels-california-south-korea-vietnam): Google sumó California, Corea del Sur y Vietnam a su lista de etiquetas de IA en anuncios. La marca aparece sobre el anuncio, y Google dice que el ajuste solo no te cubre legalmente.
- [AI Mode de Google ya agenda servicios para el hogar, solo vía 4 apps](https://www.mayabmedia.com/es-insights/google-ai-mode-home-services-booking-links): En EE. UU. ya se puede reservar a un plomero o un técnico desde AI Mode, pero solo con Angi, Thumbtack, Housecall Pro o Jobber. Te contamos quién entra y cuánto cuesta.
- [Reddit ya muestra anuncios en su buscador. ¿Tu marca está lista?](https://www.mayabmedia.com/es-insights/reddit-search-ads-test): Los nuevos anuncios en la búsqueda de Reddit se activan por el contexto de lo que la gente escribe, no por palabras clave. Pocos anunciantes entraron. Esto es lo que conviene preparar ya.
- [Google sacó los AI Overviews del primer lugar en búsquedas de marca](https://www.mayabmedia.com/es-insights/google-brand-ai-overviews-right-column): En escritorio, muchos AI Overviews de marca ya están en la columna derecha y tu sitio volvió arriba. La misma semana cambió la ayuda de PMax. Dos revisiones antes de celebrar.
- [Si usas GTM server-side, Google Ads verá IPs completas desde enero](https://www.mayabmedia.com/es-insights/server-side-gtm-full-ip-google-ads-january-2027): Desde el 11 de enero de 2027, las etiquetas de Google Ads y Floodlight recibirán la IP sin recortar por defecto. Analytics sigue protegiéndola. Así revisas si te toca.
- [¿Reddit era tu atajo de SEO? Su tráfico desde Google cae rápido](https://www.mayabmedia.com/es-insights/reddit-google-traffic-decline-seo): Reddit perdió más de un millón de visitas de búsqueda por semana en octubre y prepara un muro de login. Si tu SEO dependía de sus hilos, esto es lo que hay que revisar en GA4.
- [La IA de Google podría contestarle a tus clientes desde Maps](https://www.mayabmedia.com/es-insights/google-business-profile-ai-messaging-agent): El agente responde con lo que diga tu Perfil de Negocio, horarios viejos incluidos, y solo funciona en teléfonos con RCS. Cinco revisiones antes de activarlo.
- [Google gana menos con los anuncios en AI Mode. Así te afecta](https://www.mayabmedia.com/es-insights/google-ai-mode-ads-lower-monetization-multiturn): El director comercial de Google culpó a la "menor monetización" de AI Mode de parte de un trimestre más lento. Su respuesta son los anuncios multiturno. Esto es lo que conviene ajustar ya.
- [Gemini dejó de etiquetar sus enlaces y tu tráfico de IA parece directo](https://www.mayabmedia.com/es-insights/gemini-utm-tag-gone-ga4-direct-traffic): Durante unas tres semanas Gemini agregó utm_source=gemini a los enlaces que cita. Ya no lo hace, y las visitas desde iPhone caen en Direct. Así puedes seguir viéndolas en GA4.
- [ChatGPT Ads ya puede cambiar tu landing page sin preguntarte](https://www.mayabmedia.com/es-insights/chatgpt-ads-creative-enhancements-default-on): Desde el 30 de octubre, OpenAI puede reescribir títulos, traducir textos y cambiar la URL de destino de tus anuncios self-serve en ChatGPT. Un solo interruptor lo controla.
- [TikTok ya clasifica restaurantes con 40M de posts. Y no se paga entrar](https://www.mayabmedia.com/es-insights/tiktok-must-eat-restaurant-guide): Must Eat arrancó en tres ciudades de EE. UU. sin listados pagados. Si tienes un restaurante, lo que publican tus clientes ya alimenta un ranking. Esto es lo primero que arreglaríamos.
- [Una línea en robots.txt te saca del entrenamiento de IA. ¿Te conviene?](https://www.mayabmedia.com/es-insights/ai-training-opt-out-robots-txt): Google, Bing, OpenAI y Anthropic respetarán una sola señal de exclusión. En Google también te saca de las citas de Gemini. Léelo antes de tocar tu robots.txt.
- [¿Vale la pena crear una app para el AI Mode de Google?](https://www.mayabmedia.com/es-insights/google-connected-apps-ai-mode): Google abrió una preview para que apps externas funcionen dentro de Gemini y AI Mode. En la Búsqueda, por ahora, solo en EE. UU. y en inglés. Quién debería aplicar y quién debería esperar.
- [¿Tu perfil de Google manda pedidos a apps que ya dejaste?](https://www.mayabmedia.com/es-insights/google-business-profile-ordering-provider-controls): Los restaurantes ya pueden apagar cada app de delivery en su Business Profile, con interruptores separados para recoger y entrega. Esta es la revisión de 15 minutos que haríamos hoy.
- [Tu ROAS en Meta podría subir el 12 de noviembre sin vender más](https://www.mayabmedia.com/es-insights/meta-pixel-on-device-conversions-november-12): Un ajuste nuevo en Events Manager se activa solo y le atribuye más compras a tus anuncios. Te decimos qué revisar en 15 minutos antes de que el Black Friday enrede tus reportes.
- [¿Puedes sacar tus anuncios de Google del AI Mode? En realidad, no](https://www.mayabmedia.com/es-insights/google-ai-mode-ads-10-markets-multiturn): Los anuncios en AI Mode llegan a 10 países más y a las preguntas de seguimiento en EE. UU. Search, Shopping y PMax entran solos. Estos son los controles que sí puedes usar esta semana.
- [Instagram ya permite videos de 90 minutos. Todavía no hagas uno.](https://www.mayabmedia.com/es-insights/instagram-features-long-form-video): Instagram prueba Features, videos horizontales de hasta 90 minutos enlazados desde Reels. Qué cambió y cómo debería usarlo de verdad un negocio local o una marca.
- [Google les pidió a las plataformas no indexar todo lo que crean usuarios](https://www.mayabmedia.com/es-insights/google-user-generated-spam-noindex-guidance): Google actualizó su guía de spam generado por usuarios el 26 de octubre de 2026: pide a las plataformas poner noindex por defecto al contenido compartido por enlace. A quién le importa y qué hacer.
- [La IA de Google ya escribe resúmenes de reseñas en tus anuncios de Search](https://www.mayabmedia.com/es-insights/google-ads-ai-review-summaries-search-ads): Google agrega a los anuncios de Search resúmenes de reseñas escritos con IA, solo positivos, en EE. UU., Reino Unido, Australia e India. No puedes editarlos. Qué arreglar antes de que aparezcan.
- [Llegó Google Business Home. La mayoría de los dueños lo va a desperdiciar.](https://www.mayabmedia.com/es-insights/google-business-home-beta-local-businesses): Google prueba Business Home, un centro con Gemini que une tu Business Profile, Ads, YouTube y Merchant Center. Te contamos qué hace y cómo prepararte.
- [La IA de Meta edita tus anuncios. Desde el 30 de octubre, el error es tuyo](https://www.mayabmedia.com/es-insights/meta-ai-ad-terms-october-30-advertiser-liability): Los nuevos términos de Meta te hacen el único responsable de los cambios que su IA hace a tus anuncios, y product browsing se activa por defecto. Audita tu cuenta antes del Black Friday.
- [Los anuncios de ChatGPT ya corren en 89 países. Tu competencia lo notó.](https://www.mayabmedia.com/es-insights/chatgpt-ads-89-countries-100000-advertisers): OpenAI llevó ChatGPT Ads a 26 países más el 21 de octubre de 2026 y dice que más de 100,000 anunciantes ya lo han usado. Así decides si vale la pena probarlo.
- [AI Overviews ya aparece en el 88% de las búsquedas de compra. Prepárate.](https://www.mayabmedia.com/es-insights/ai-overviews-commercial-keywords-semrush-study): Un estudio de Semrush del 21 de octubre de 2026 encontró AI Overviews en el 88% de las palabras clave comerciales medidas, contra cerca del 46% un año antes. Qué significa para tus páginas de venta.
- [Tres estudios dicen que el tráfico de IA es mínimo. No los malinterpretes.](https://www.mayabmedia.com/es-insights/ai-referral-traffic-studies-geo-worth-it): Estudios de octubre de 2026 encontraron que ChatGPT manda una fracción del tráfico de Google, pero convierte bien. Así se leen los datos y ahí conviene poner tu presupuesto de búsqueda con IA.
- [Meta saca el marketing de WhatsApp de la Cloud API. Muévete ya](https://www.mayabmedia.com/es-insights/whatsapp-cloud-api-marketing-messages-sunset-2027): Meta dejará de entregar mensajes de marketing de WhatsApp por la Cloud API el 13 de octubre de 2027. Qué se rompe, qué migrar y por qué no conviene esperar.
- [Cambiar el presupuesto no reinicia el aprendizaje, dice Google. Suéltalo.](https://www.mayabmedia.com/es-insights/smart-bidding-learning-period-7-day-limit): Google reescribió en octubre de 2026 su documentación de aprendizaje de Smart Bidding. Editar presupuesto u objetivo no activa el aprendizaje y el estado dura máximo 7 días. Así se manejan las pujas ahora.
- [PMax ahora toma tus videos e imágenes. Aquí está el interruptor.](https://www.mayabmedia.com/es-insights/performance-max-sourced-videos-image-extraction): Performance Max puede sumar hasta 10 videos rastreados por grupo de recursos, y la extracción de imágenes se activa por defecto en campañas nuevas desde el 4 de diciembre. Qué revisar antes del pico de Q4.
- [Tu rank tracker podría estarte mintiendo ahora mismo](https://www.mayabmedia.com/es-insights/google-poisoned-serps-rank-tracking): Desde mediados de septiembre de 2026, Google bloquea a los scrapers de SERP y les entrega resultados falsos. Qué significa para tus reportes de rankings y en qué confiar.

## Consejos de marketing (español)
- [Cómo medir el tráfico de asistentes de IA en GA4 (grupo de canales)](https://www.mayabmedia.com/es-education/track-ai-traffic-ga4-channel-group): Paso a paso con capturas: crea un grupo de canales en GA4 que detecte visitas de ChatGPT, Perplexity, Gemini, Copilot y Claude, ordénalo bien y hazlo principal.
- [Cómo lograr que Google indexe tu sitio (y por qué no aparece)](https://www.mayabmedia.com/es-education/get-google-to-index-your-site): ¿Tu sitio todavía no aparece en Google? Verifícalo en Search Console, envía un sitemap, solicita la indexación y descarta los bloqueos que frenan las páginas nuevas.
- [Cómo solucionar «Rastreada: actualmente sin indexar» en Search Console](https://www.mayabmedia.com/es-education/fix-crawled-currently-not-indexed): Google rastreó tu página y decidió no indexarla. Aprende a separar los problemas reales del ruido, mejorar las páginas que importan y confirmar el arreglo en Search Console.
- [Cómo solucionar «Descubierta: actualmente sin indexar» en Search Console](https://www.mayabmedia.com/es-education/fix-discovered-currently-not-indexed): Google sabe que tus URLs existen pero no las ha rastreado. Averigua si es capacidad del servidor, URLs de sobra o enlaces débiles, y cómo lograr que rastree las correctas.
- [Solución a «Duplicada: el usuario no ha indicado ninguna versión canónica»](https://www.mayabmedia.com/es-education/fix-duplicate-without-user-selected-canonical): Entiende qué significan los estados de duplicadas y canónicas en Search Console, cuáles requieren acción y cómo usar canónicas, redirecciones y enlaces para indexar la URL correcta.
- [Cómo resolver páginas bloqueadas por robots.txt o excluidas por noindex](https://www.mayabmedia.com/es-education/fix-blocked-by-robots-txt-and-noindex): Corrige páginas bloqueadas por robots.txt, indexadas pese al bloqueo o excluidas por noindex. Aprende qué regla usar, dónde editarla y cómo confirmar que Google ve el cambio.
- [Cómo corregir los errores «Soft 404» en Google Search Console](https://www.mayabmedia.com/es-education/fix-soft-404-errors): Corrige «Soft 404» en el informe de indexación de páginas y clasifica «No se ha encontrado (404)» y «Página con redirección» para enfocarte en las URLs que sí importan.
- [Cómo mejorar las Core Web Vitals: LCP, INP y CLS](https://www.mayabmedia.com/es-education/fix-core-web-vitals-lcp-inp-cls): Interpreta bien el informe de Core Web Vitals y PageSpeed Insights, encuentra qué frena el LCP, el INP y el CLS de tus páginas y corrige las causas reales.
- [Cómo agregar marcado de schema (JSON-LD) y probarlo](https://www.mayabmedia.com/es-education/add-schema-markup-and-test-it): Elige el tipo de schema correcto, escribe JSON-LD válido, agrégalo en WordPress, Shopify o Squarespace y pruébalo con la Prueba de resultados enriquecidos y Search Console.
- [Cómo instalar Google Tag Manager y verificarlo con Tag Assistant](https://www.mayabmedia.com/es-education/install-google-tag-manager): Instala bien el contenedor de Google Tag Manager en cualquier sitio, incluidos WordPress, Shopify y Squarespace, y confirma con Tag Assistant que carga y se activa.
- [¿GA4 no muestra datos? Arréglalo con Tiempo real, DebugView y Tag Assistant](https://www.mayabmedia.com/es-education/ga4-not-showing-data-debugview): Descubre por qué GA4 muestra cero usuarios o le faltan eventos. Revisa la etiqueta con Tag Assistant, confirma los hits en Tiempo real y DebugView y corrige consentimiento y filtros.
- [Cómo configurar eventos clave (conversiones) en GA4](https://www.mayabmedia.com/es-education/set-up-ga4-key-events): GA4 ahora llama «eventos clave» a las conversiones. Aprende a marcar un evento como clave, crearlo desde una página de gracias, probarlo y enviarlo a Google Ads.
- [Cómo medir envíos de formularios con Google Tag Manager y GA4](https://www.mayabmedia.com/es-education/track-form-submissions-google-tag-manager): ¿Los formularios no aparecen en GA4? Elige el método correcto en GTM (activador, página de gracias, mensaje de éxito o dataLayer), envía un evento limpio y pruébalo.
- [Medición entre dominios y referencias no deseadas en GA4: cómo arreglarlas](https://www.mayabmedia.com/es-education/ga4-cross-domain-tracking-unwanted-referrals): ¿Las ventas se atribuyen a PayPal o a tu motor de reservas? Configura la medición entre dominios en GA4, excluye referencias no deseadas y conserva el parámetro _gl.
- [Guía de parámetros UTM: crea, nombra y corrige «Sin asignar» en GA4](https://www.mayabmedia.com/es-education/utm-parameters-guide): Aprende a crear enlaces con UTM, elegir valores de fuente y medio que GA4 reconozca, mantener nombres consistentes y limpiar el tráfico «Sin asignar».
- [Cómo configurar Consent Mode v2 en Google Tag Manager y comprobarlo](https://www.mayabmedia.com/es-education/consent-mode-v2-google-tag-manager): Configura Consent Mode v2 en GTM con la plantilla de tu banner de cookies, elige el modo básico o avanzado, ajusta el consentimiento de cada etiqueta y verifícalo en Tag Assistant.
- [Cómo medir conversiones de Google Ads con Google Tag Manager](https://www.mayabmedia.com/es-education/google-ads-conversion-tracking-google-tag-manager): Crea una acción de conversión en Google Ads, dispárala desde Google Tag Manager y corrige estados como Misconfigured, Awaiting conversions o No recent conversions.
- [Cómo configurar las conversiones avanzadas de Google Ads y su diagnóstico](https://www.mayabmedia.com/es-education/set-up-enhanced-conversions-google-ads): Activa las conversiones avanzadas, envía datos con hash desde GTM o la etiqueta de Google y corrige alertas del diagnóstico como datos faltantes o baja cobertura.
- [¿Tus anuncios de Google Ads no aparecen o están limitados por presupuesto?](https://www.mayabmedia.com/es-education/fix-google-ads-limited-by-budget-not-showing): Descubre por qué tus anuncios de Google Ads no se muestran o están limitados por el presupuesto con estados, cuota de impresiones y la vista previa, y aplica la solución.
- [Palabras clave negativas: cómo encontrarlas con los términos de búsqueda](https://www.mayabmedia.com/es-education/negative-keywords-search-terms-report): Usa el informe de términos de búsqueda de Google Ads para detectar gasto desperdiciado, agregar negativas con la concordancia correcta y aplicarlas también a Performance Max.
- [Cómo revisar y mejorar el Nivel de calidad en Google Ads](https://www.mayabmedia.com/es-education/improve-google-ads-quality-score): Encuentra el Nivel de calidad y sus tres componentes en Google Ads, entiende cada calificación y corrige CTR esperado, relevancia del anuncio y página de destino.